type Html5Creative (v202411)

  • Html5Creative is a type of Creative that handles zipped HTML5 bundles and includes fields for impression and click tracking.

  • Essential attributes for an Html5Creative inherited from Creative include advertiser ID, unique ID, name, and size.

  • Additional attributes specific to Html5Creative include the HTML5 asset, override size, third-party tracking URLs, locked orientation, SSL scan result, and SafeFrame compatibility.

  • The creative also includes fields for policy violations, applied labels, last modified timestamp, custom field values, and third-party data declaration.
Service
CreativeService
Inheritance
Creative
▼
BaseDynamicAllocationCreative BaseRichMediaStudioCreative ClickTrackingCreative HasDestinationUrlCreative Html5Creative InternalRedirectCreative LegacyDfpCreative ProgrammaticCreative TemplateCreative ThirdPartyCreative UnsupportedCreative VastRedirectCreative

A Creative that contains a zipped HTML5 bundle asset, a list of third party impression trackers, and a third party click tracker.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field
Creative (inherited)

advertiserId

xsd:long

The ID of the advertiser that owns the creative. This attribute is required.

id

xsd:long

Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.

name

xsd:string

The name of the creative. This attribute is required and has a maximum length of 255 characters.

size

Size

The Size of the creative. This attribute is required for creation and then is read-only.

previewUrl

xsd:string

The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.

policyLabels

CreativePolicyViolation[]

Set of policy labels detected for this creative. This attribute is read-only.

Enumerations
MALWARE_IN_CREATIVE
Malware was found in the creative.

For more information see here.

MALWARE_IN_LANDING_PAGE
Malware was found in the landing page.

For more information see here.

LEGALLY_BLOCKED_REDIRECT_URL
The redirect url contains legally objectionable content.
MISREPRESENTATION_OF_PRODUCT
The creative misrepresents the product or service being advertised.

For more information see here.

SELF_CLICKING_CREATIVE
The creative has been determined to be self clicking.
GAMING_GOOGLE_NETWORK
The creative has been determined as attempting to game the Google network.

For more information see here.

DYNAMIC_DNS
The landing page for the creative uses a dynamic DNS.

For more information see here.

CIRCUMVENTING_SYSTEMS
The creative has been determined as attempting to circumvent Google advertising systems.
PHISHING
Phishing found in creative or landing page.

For more information see here.

DOWNLOAD_PROMPT_IN_CREATIVE
The creative prompts the user to download a file.

For more information see here

UNAUTHORIZED_COOKIE_DETECTED
The creative sets an unauthorized cookie on a Google domain.

For more information see here

TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION
The creative has been temporarily paused while we investigate.
ABUSIVE_EXPERIENCE
The landing page contains an abusive experience.

For more information see here.

TRICK_TO_CLICK
The creative is designed to mislead or trick the user into interacting with it.

For more information see here.

USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT
Non-allowlisted OMID verification script.

For more information see here.

MISUSE_OF_OMID_API
OMID sdk injected by creative. < p>For more information see here.
UNACCEPTABLE_HTML_AD
Unacceptable HTML5 ad.

For more information see here.

UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

appliedLabels

AppliedLabel[]

The set of labels applied to this creative.

lastModifiedDateTime

DateTime

The date and time this creative was last modified.

customFieldValues

  1. BaseCustomFieldValue[]
    1. CustomFieldValue
    2. DropDownCustomFieldValue

The values of the custom fields associated with this creative.

thirdPartyDataDeclaration

ThirdPartyDataDeclaration

The third party companies associated with this creative.

This is distinct from any associated companies that Google may detect programmatically.

adBadgingEnabled

xsd:boolean

Whether the creative has ad badging enabled.

Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types.

. Defaults to true for all other creative types.
Html5Creative

overrideSize

xsd:boolean

Allows the creative size to differ from the actual HTML5 asset size. This attribute is optional.

thirdPartyImpressionTrackingUrls

xsd:string[]

Impression tracking URLs to ping when this creative is displayed. This field is optional.

thirdPartyClickTrackingUrl

xsd:string

A click tracking URL to ping when this creative is clicked. This field is optional.

lockedOrientation

LockedOrientation

A locked orientation for this creative to be displayed in.

Enumerations
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
FREE_ORIENTATION
PORTRAIT_ONLY
LANDSCAPE_ONLY

sslScanResult

SslScanResult

The SSL compatibility scan result of this creative.

This attribute is read-only and determined by Google.

Enumerations
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
UNSCANNED
SCANNED_SSL
SCANNED_NON_SSL

sslManualOverride

SslManualOverride

The manual override for the SSL compatibility of this creative.

This attribute is optional and defaults to SslManualOverride.NO_OVERRIDE.

Enumerations
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
NO_OVERRIDE
SSL_COMPATIBLE
NOT_SSL_COMPATIBLE

isSafeFrameCompatible

xsd:boolean

Whether the Creative is compatible for SafeFrame rendering.

This attribute is optional and defaults to true.

html5Asset

CreativeAsset

The HTML5 asset. To preview the HTML5 asset, use the CreativeAsset.assetUrl. In this field, the CreativeAsset.assetByteArray must be a zip bundle and the CreativeAsset.fileName must have a zip extension. This attribute is required.