type AudienceSegment (v202411)

  • An AudienceSegment object represents audience segments and has various fields to define its properties.

  • Audience segments can be first-party, shared, or third-party.

  • Fields like id, name, status, and size provide essential information about an audience segment.

  • The status of an audience segment determines if it is available for targeting, with possible values including ACTIVE, INACTIVE, and UNUSED.
Service
AudienceSegmentService
Dependencies
AudienceSegmentPage
▼
AudienceSegment
Inheritance
AudienceSegment
▼
FirstPartyAudienceSegment SharedAudienceSegment ThirdPartyAudienceSegment

An AudienceSegment represents audience segment object.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

id

xsd:long

Id of the AudienceSegment. This attribute is readonly and is populated by Google.

name

xsd:string

Name of the AudienceSegment. This attribute is required and has a maximum length of 255 characters.

categoryIds

xsd:long[]

The ids of the categories this segment belongs to. This field is optional, it may be empty.

description

xsd:string

Description of the AudienceSegment. This attribute is optional and has a maximum length of 8192 characters.

status

AudienceSegment.Status

Status of the AudienceSegment. This controls whether the given segment is available for targeting or not. During creation this attribute is optional and defaults to ACTIVE. This attribute is readonly for updates.

Enumerations
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
ACTIVE
Active status means this audience segment is available for targeting.
INACTIVE
Inactive status means this audience segment is not available for targeting.
UNUSED
Unused status means this audience segment was deactivated by Google because it is unused.

size

xsd:long

Number of unique identifiers in the AudienceSegment. This attribute is readonly and is populated by Google.

mobileWebSize

xsd:long

Number of unique identifiers in the AudienceSegment for mobile web. This attribute is read-only.

idfaSize

xsd:long

Number of unique IDFA identifiers in the AudienceSegment. This attribute is read-only.

adIdSize

xsd:long

Number of unique AdID identifiers in the AudienceSegment. This attribute is read-only.

ppidSize

xsd:long

Number of unique PPID (publisher provided identifiers) in the AudienceSegment. This attribute is read-only.

dataProvider

AudienceSegmentDataProvider

Owner data provider of this segment. This attribute is readonly and is assigned by Google.

type

AudienceSegment.Type

Type of the segment. This attribute is readonly and is assigned by Google.

Enumerations
FIRST_PARTY
First party segments created and owned by the publisher.
SHARED
First party segments shared by other clients.
THIRD_PARTY
Third party segments licensed by the publisher from data providers. This doesn't include Google-provided licensed segments.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.