ActiveViewCpm
|
Average cost of viewable impressions (ActiveViewImpressions).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Active View avg. CPM |
XML Attribute | activeViewAvgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewCtr
|
How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Active View viewable CTR |
XML Attribute | activeViewViewableCTR |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewImpressions
|
How often your ad has become viewable on a Display Network site.
Type | Long |
Display Name | Active View viewable impressions |
XML Attribute | activeViewViewableImpressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewMeasurability
|
The ratio of impressions that could be measured by Active View over the number of served impressions.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Active View measurable impr. / impr. |
XML Attribute | activeViewMeasurableImprImpr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewMeasurableCost
|
The cost of the impressions you received that were measurable by Active View.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Active View measurable cost |
XML Attribute | activeViewMeasurableCost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewMeasurableImpressions
|
The number of times your ads are appearing on placements in positions where they can be seen.
Type | Long |
Display Name | Active View measurable impr. |
XML Attribute | activeViewMeasurableImpr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ActiveViewViewability
|
The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Active View viewable impr. / measurable impr. |
XML Attribute | activeViewViewableImprMeasurableImpr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupId
|
The ID of the AdGroup.
Type | Long |
Display Name | Ad group ID |
XML Attribute | adGroupID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupName
|
The name of the AdGroup.
Type | String |
Display Name | Ad group |
XML Attribute | adGroup |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupStatus
|
Status of the ad group.
Type | AdGroupStatus |
Display Name | Ad group state |
XML Attribute | adGroupState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
AdNetworkType1
|
First level network type.
Type | AdNetworkType1 |
Display Name | Network |
XML Attribute | network |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Search Network |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AdNetworkType2
|
Second level network type (includes search partners).
Type | AdNetworkType2 |
Display Name | Network (with search partners) |
XML Attribute | networkWithSearchPartners |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Google search |
SEARCH_PARTNERS | Search partners |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AdvertisingChannelType
|
Primary serving target for ads in the campaign.
Type | AdvertisingChannelType |
Display Name | Advertising Channel |
XML Attribute | advertisingChannel |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Unknown |
SEARCH | Search |
DISPLAY | Display |
SHOPPING | Shopping |
VIDEO | Video |
MULTI_CHANNEL | Multi Channel |
EXPRESS | Express |
|
AllConversions
|
Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. |
XML Attribute | allConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AverageCost
|
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. Cost |
XML Attribute | avgCost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AverageCpc
|
The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPC |
XML Attribute | avgCPC |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AverageCpe
|
The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPE |
XML Attribute | avgCPE |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPM |
XML Attribute | avgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AverageCpv
|
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPV |
XML Attribute | avgCPV |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
AveragePosition
|
Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. position |
XML Attribute | avgPosition |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignId
|
The ID of the Campaign.
Type | Long |
Display Name | Campaign ID |
XML Attribute | campaignID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignName
|
The name of the Campaign.
Type | String |
Display Name | Campaign |
XML Attribute | campaign |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignStatus
|
The status of the Campaign.
Type | CampaignStatus |
Display Name | Campaign state |
XML Attribute | campaignState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
Clicks
|
The number of clicks.
Type | Long |
Display Name | Clicks |
XML Attribute | clicks |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ClickType
|
Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.
Type | ClickType |
Display Name | Click type |
XML Attribute | clickType |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
URL_CLICKS | Headline |
CALLS | Phone calls |
OTHER | Other |
PRODUCT_EXTENSION_CLICKS | Product plusbox offer |
SITELINKS | Sitelink |
PRODUCT_LISTING_AD_CLICKS | Shopping ad - Standard |
GET_DIRECTIONS | Driving direction |
OFFER_PRINTS | Print offer |
BREADCRUMBS | Breadcrumbs |
CALL_TRACKING | Manually dialed phone calls |
MOBILE_CALL_TRACKING | Mobile phone calls |
LOCATION_EXPANSION | Get location details |
STORE_LOCATOR | Show nearby locations |
IN_APP_LINK | Mobile app extension |
PRODUCT_LISTING_AD_LOCAL | Shopping ad - Local |
APP_DEEPLINK | App engagement ad deep link |
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL | Shopping ad - MultiChannel Local |
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE | Shopping ad - MultiChannel Online |
PRODUCT_LISTING_ADS_COUPON | Shopping ad - Coupon |
PRODUCT_LISTING_AD_TRANSACTABLE | Shopping ad - Sell on Google |
PRODUCT_AD_APP_DEEPLINK | Shopping ad - App Deeplink |
SHOWCASE_AD_CATEGORY_LINK | Shopping - Showcase - Category |
SHOWCASE_AD_LOCAL_STOREFRONT_LINK | Shopping - Showcase - Local storefront |
SHOWCASE_AD_ONLINE_PRODUCT_LINK | Shopping - Showcase - Online product |
SHOWCASE_AD_LOCAL_PRODUCT_LINK | Shopping - Showcase - Local product |
PRICE_EXTENSION | Price Extension |
VIDEO_WEBSITE_CLICKS | Website |
VIDEO_CALL_TO_ACTION_CLICKS | Call-to-Action overlay |
VIDEO_APP_STORE_CLICKS | App store |
VIDEO_CARD_ACTION_HEADLINE_CLICKS | Cards |
VIDEO_END_CAP_CLICKS | End cap |
CLICK_ON_ENGAGEMENT_AD | Click on engagement ad |
LOCATION_FORMAT_MAP | Map |
LOCATION_FORMAT_LANDING_PAGE | Go to landing page |
LOCATION_FORMAT_STORE_INFO | Go to store info |
LOCATION_FORMAT_DIRECTIONS | Directions |
LOCATION_FORMAT_CALL | Call |
LOCATION_FORMAT_TEXT | Text |
LOCATION_FORMAT_IMAGE | Image(s) |
BROADBAND_PLAN | Broadband Plan |
WIRELESS_PLAN | Wireless Plan |
VISUAL_SITELINKS | Visual Sitelinks |
PROMOTION_EXTENSION | Promotion Extension |
SWIPEABLE_GALLERY_AD_HEADLINE | Ad Headline |
SWIPEABLE_GALLERY_AD_SWIPES | Swipes |
SWIPEABLE_GALLERY_AD_SEE_MORE | See More |
SWIPEABLE_GALLERY_AD_SITELINK_ONE | Sitelink 1 |
SWIPEABLE_GALLERY_AD_SITELINK_TWO | Sitelink 2 |
SWIPEABLE_GALLERY_AD_SITELINK_THREE | Sitelink 3 |
SWIPEABLE_GALLERY_AD_SITELINK_FOUR | Sitelink 4 |
SWIPEABLE_GALLERY_AD_SITELINK_FIVE | Sitelink 5 |
HOTEL_PRICE | Hotel price |
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION | Hotel Book-on-Google room selection |
MAPS_PIN_CLICK | Maps Pin Clicks |
UNKNOWN | unknown |
Not compatible with the following fields:
AverageCpe
AverageCpv
EngagementRate
Engagements
VideoViewRate
VideoViews
|
ConversionRate
|
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conv. rate |
XML Attribute | convRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Conversions
|
The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conversions |
XML Attribute | conversions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ConversionValue
|
The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Total conv. value |
XML Attribute | totalConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost |
XML Attribute | cost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
CostPerConversion
|
The Cost attributable to conversion-tracked clicks divided by the number of conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / conv. |
XML Attribute | costConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
CrossDeviceConversions
|
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Cross-device conv. |
XML Attribute | crossDeviceConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
Slot
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | CTR |
XML Attribute | ctr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Date
|
The date formatted as yyyy-MM-dd.
Type | Date |
Display Name | Day |
XML Attribute | day |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
DayOfWeek
|
The name of the day of the week, e.g., "Monday".
Type | DayOfWeek |
Display Name | Day of week |
XML Attribute | dayOfWeek |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
MONDAY | Monday |
TUESDAY | Tuesday |
WEDNESDAY | Wednesday |
THURSDAY | Thursday |
FRIDAY | Friday |
SATURDAY | Saturday |
SUNDAY | Sunday |
|
Device
|
Device type where the impression was shown.
Type | DeviceType |
Display Name | Device |
XML Attribute | device |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Other |
DESKTOP | Computers |
HIGH_END_MOBILE | Mobile devices with full browsers |
TABLET | Tablets with full browsers |
CONNECTED_TV | Devices streaming video content to TV screens |
|
EngagementRate
|
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Engagement rate |
XML Attribute | engagementRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
Engagements
|
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Type | Long |
Display Name | Engagements |
XML Attribute | engagements |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
ExpandedFinalUrlString
|
The final URL with ValueTrack parameters replaced with their final rendered values.
Type | String |
Display Name | Expanded landing page |
XML Attribute | expandedLandingPage |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
Type | Long |
Display Name | Impressions |
XML Attribute | impressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
InteractionRate
|
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Interaction Rate |
XML Attribute | interactionRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Interactions
|
The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.
Type | Long |
Display Name | Interactions |
XML Attribute | interactions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
InteractionTypes
|
The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.
Type | EnumSet |
Display Name | Interaction Types |
XML Attribute | interactionTypes |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Month
|
The first day of the month, formatted as yyyy-MM-dd.
Type | String |
Display Name | Month |
XML Attribute | month |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
MonthOfYear
|
The name of the month of the year, e.g., "December".
Type | MonthOfYear |
Display Name | Month of Year |
XML Attribute | monthOfYear |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
JANUARY | January |
FEBRUARY | February |
MARCH | March |
APRIL | April |
MAY | May |
JUNE | June |
JULY | July |
AUGUST | August |
SEPTEMBER | September |
OCTOBER | October |
NOVEMBER | November |
DECEMBER | December |
|
PercentageMobileFriendlyClicks
|
The percentage of mobile clicks that go to a mobile-friendly page.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Mobile-friendly click rate |
XML Attribute | mobileFriendlyClickRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
PercentageValidAcceleratedMobilePagesClicks
|
The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Valid AMP click rate |
XML Attribute | validAMPClickRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Quarter
|
The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
Type | String |
Display Name | Quarter |
XML Attribute | quarter |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
Slot
|
The position of the Ad.
Type | Slot |
Display Name | Top vs. Other |
XML Attribute | topVsOther |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
SearchRhs | Google search: Side |
SearchTop | Google search: Top |
SearchOther | Google search: Other |
Content | Google Display Network |
AfsTop | Search partners: Top |
AfsOther | Search partners: Other |
Mixed | Cross-network |
Unknown | |
Not compatible with the following fields:
CrossDeviceConversions
|
SpeedScore
|
A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being fastest.
Type | Long |
Display Name | Mobile speed score |
XML Attribute | mobileSpeedScore |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
UnexpandedFinalUrlString
|
The final URL with ValueTrack parameter templates left in place.
Type | String |
Display Name | Landing page |
XML Attribute | landingPage |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
ValuePerConversion
|
The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / conv. |
XML Attribute | valueConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
VideoViewRate
|
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | View rate |
XML Attribute | viewRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
VideoViews
|
The number of times your video ads were viewed.
Type | Long |
Display Name | Views |
XML Attribute | views |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ClickType
|
Week
|
The date for the Monday of the week, formatted as yyyy-MM-dd.
Type | String |
Display Name | Week |
XML Attribute | week |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
Year
|
The year, formatted as yyyy.
Type | Integer |
Display Name | Year |
XML Attribute | year |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|