PercentCpc

  • Fractional bidding is a bidding strategy where bids are a fraction of the advertised price.

  • cpc_bid_ceiling_micros is an optional field for setting a maximum bid limit in local micros.

  • enhanced_cpc_enabled adjusts bids based on conversion likelihood, potentially exceeding the bid ceiling for individual bids but not on average.

A bidding strategy where bids are a fraction of the advertised price for some good or service.

Proto definition

Fields

cpc_bid_ceiling_micros

int64

Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.

enhanced_cpc_enabled

bool

Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.