AppBiddingGoal

  • This information describes the goal a bidding strategy for an app campaign should optimize for.

  • It provides a list of different optimization goals, including maximizing installs, specific in-app conversion volume, total conversion value, or maximizing volume while meeting target costs or return on ad spend.

  • It also includes options for optimizing installs without a target cost per install and optimizing for pre-registration volume.

Represents the goal towards which the bidding strategy, of an app campaign, should optimize for.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Represents value unknown in this version of the API.

OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME

 The bidding strategy of the app campaign should aim to maximize installation of the app.

OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME

 The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume.

OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE

 The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions.

OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION

 The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.

OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND

 The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend.

OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI

 This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install.

OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME

 This bidding strategy of the app campaign should aim to maximize pre-registration of the app.