ExternalConversionSource

  • External conversion sources are associated with a ConversionAction and include various types like webpage visits, analytics data, app installations and actions, call metrics, and store visits.

  • Conversions can be uploaded through services like ConversionUploadService, come from linked platforms like Google Analytics, Firebase, and Salesforce, or be reported by tags like Floodlight.

  • Specific conversion types exist for different platforms and interactions, such as in-app actions on Android and iOS, first opens of mobile apps, clicks on call extensions or phone numbers, and store purchases tracked through various methods.

The external conversion source that is associated with a ConversionAction.

Proto definition

Enums

AD_CALL_METRICS

 Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.

ANALYTICS

 Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.

ANALYTICS_SEARCH_ADS_360

 Conversions that come from Google Analytics specifically for Search Ads 360. Displayed in Google Ads UI as Analytics (SA360).

ANDROID_FIRST_OPEN

 Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.

ANDROID_IN_APP

 Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.

APP_UNSPECIFIED

 Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.

CLICK_TO_CALL

 Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'.

DISPLAY_AND_VIDEO_360_FLOODLIGHT

 Conversion that is reported by Floodlight for DV360.

FIREBASE

 Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'.

FIREBASE_SEARCH_ADS_360

 Conversion that comes from a linked Firebase event for Search Ads 360.

FLOODLIGHT

 Conversions reported by Floodlight tags.

GOOGLE_ATTRIBUTION

 Conversion that is controlled by Google Attribution.

GOOGLE_HOSTED

 Conversions that track local actions from Google's products and services after interacting with an ad.

GOOGLE_PLAY

 Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'.

IOS_FIRST_OPEN

 Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.

IOS_IN_APP

 Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.

SALESFORCE

 Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'.

SEARCH_ADS_360

 Conversions imported from Search Ads 360 Floodlight data.

STORE_SALES

 Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Displayed in Google Ads UI as 'Store sales'.

STORE_SALES_CRM

 Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'.

STORE_SALES_DIRECT_UPLOAD

 Store Sales conversion based on first-party or third-party merchant data uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'.

STORE_SALES_PAYMENT_NETWORK

 Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'.

STORE_VISITS

 Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.

THIRD_PARTY_APP_ANALYTICS

 Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'.

UNKNOWN

 Represents value unknown in this version.

UNSPECIFIED

 Not specified.

UPLOAD

 Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.

UPLOAD_CALLS

 Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.

WEBPAGE

 Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.

WEBSITE_CALL_METRICS

 Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.