CustomerLifecycleGoalError

  • This page describes potential errors related to customer lifecycle goals in Google Ads.

  • Errors include missing or invalid values for customer acquisition goal settings.

  • Issues can arise with high lifetime value settings, including invalid values or inability to clear them.

  • Invalid user lists for existing users or high lifetime value users can also cause errors.

Enum describing possible customer lifecycle goal errors.

Proto definition

Enums

CUSTOMER_ACQUISITION_HIGH_LIFETIME_VALUE_CANNOT_BE_CLEARED

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the high value optimization of customer acquisitiong goal.

CUSTOMER_ACQUISITION_INVALID_HIGH_LIFETIME_VALUE

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value must be no less than 0.01. Also, to set this field, CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must also be present, and high_lifetime_value must be greater than value.

CUSTOMER_ACQUISITION_INVALID_VALUE

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be no less than 0.01.

CUSTOMER_ACQUISITION_VALUE_CANNOT_BE_CLEARED

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the customer acquisitiong goal.

CUSTOMER_ACQUISITION_VALUE_MISSING

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be set.

INVALID_EXISTING_USER_LIST

 Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.existing_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING.

INVALID_HIGH_LIFETIME_VALUE_USER_LIST

 Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.high_lifetime_value_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING.

UNKNOWN

 The received error code is not known in this version.

UNSPECIFIED

 Enum unspecified.