ClickType
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Google Ads enumerates various click types to categorize user interactions with ads.
These click types cover a wide range of actions, including app engagement, calls, getting directions, shopping, video interactions, and more.
Different formats and extensions like location details, sitelinks, and product listings have specific click types associated with them.
Enums
AD_IMAGEAD Images.
APP_DEEPLINKApp engagement ad deep link.
BREADCRUMBSBreadcrumbs.
BROADBAND_PLANBroadband Plan.
CALLSPhone calls.
CALL_TRACKINGManually dialed phone calls.
CLICK_ON_ENGAGEMENT_ADClick on engagement ad.
CROSS_NETWORKCross-network. From Performance Max and Discovery Campaigns.
GET_DIRECTIONSDriving direction.
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTIONBook on Google hotel room selection.
HOTEL_PRICEHotel price.
LOCATION_EXPANSIONGet location details.
Call.
Directions.
Image(s).
LOCATION_FORMAT_LANDING_PAGEGo to landing page.
Map.
Go to store info.
LOCATION_FORMAT_TEXTText.
MOBILE_CALL_TRACKINGMobile phone calls.
OFFER_PRINTSPrint offer.
OTHEROther.
PRICE_EXTENSIONPrice Extension.
PRODUCT_AD_APP_DEEPLINKShopping - Product - App engagement ad deep link.
PRODUCT_EXTENSION_CLICKSProduct plusbox offer.
PRODUCT_LISTING_ADS_COUPONShopping - Product - Coupon.
PRODUCT_LISTING_AD_CLICKSShopping - Product - Online.
PRODUCT_LISTING_AD_LOCALShopping - Product - Local.
PRODUCT_LISTING_AD_MULTICHANNEL_LOCALShopping - Product - MultiChannel Local.
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINEShopping - Product - MultiChannel Online.
PRODUCT_LISTING_AD_TRANSACTABLEShopping - Product - Sell on Google.
Promotion Extension.
Shopping - Comparison Listing.
SHOWCASE_AD_CATEGORY_LINKShopping - Showcase - Category.
SHOWCASE_AD_LOCAL_PRODUCT_LINKShopping - Showcase - Local product.
SHOWCASE_AD_LOCAL_STOREFRONT_LINKShopping - Showcase - Local storefront.
SHOWCASE_AD_ONLINE_PRODUCT_LINKShopping - Showcase - Online product.
SITELINKSSitelink.
STORE_LOCATORShow nearby locations.
SWIPEABLE_GALLERY_AD_HEADLINEAd Headline.
SWIPEABLE_GALLERY_AD_SEE_MORESee More.
SWIPEABLE_GALLERY_AD_SITELINK_FIVESitelink 5.
SWIPEABLE_GALLERY_AD_SITELINK_FOURSitelink 4.
SWIPEABLE_GALLERY_AD_SITELINK_ONESitelink 1.
SWIPEABLE_GALLERY_AD_SITELINK_THREESitelink 3.
SWIPEABLE_GALLERY_AD_SITELINK_TWOSitelink 2.
SWIPEABLE_GALLERY_AD_SWIPESSwipes.
TRAVEL_ASSETSTravel Feed Assets.
UNKNOWNThe value is unknown in this version.
UNSPECIFIEDNot specified.
URL_CLICKSHeadline.
VIDEO_APP_STORE_CLICKSApp store.
VIDEO_CALL_TO_ACTION_CLICKSCall-to-Action overlay.
VIDEO_CARD_ACTION_HEADLINE_CLICKSCards.
VIDEO_END_CAP_CLICKSEnd cap.
VIDEO_WEBSITE_CLICKSWebsite.
VISUAL_SITELINKSVisual Sitelinks.
WIRELESS_PLANWireless Plan.
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Last updated 2025-12-12 UTC.
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