Page Summary
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This information describes the goal a bidding strategy for an app campaign should optimize for.
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It provides a list of different optimization goals, including maximizing installs, specific in-app conversion volume, total conversion value, or maximizing volume while meeting target costs or return on ad spend.
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It also includes options for optimizing installs without a target cost per install and optimizing for pre-registration volume.
Represents the goal towards which the bidding strategy, of an app campaign, should optimize for.
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The bidding strategy of the app campaign should aim to maximize installation of the app. |
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This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install. |
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The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume. |
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This bidding strategy of the app campaign should aim to maximize pre-registration of the app. |
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend. |
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The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion. |
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions. |
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Represents value unknown in this version of the API. |
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Not specified. |