TargetRoas
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An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
| Fields |
target_roas
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double
Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
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cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["This automated bidding strategy aims to increase your revenue while maintaining a specific return on ad spend (ROAS)."],["You need to define a target ROAS between 0.01 and 1000.0, representing the desired revenue per unit of ad spend."],["For portfolio strategies, you can set maximum (cpc_bid_ceiling_micros) and minimum (cpc_bid_floor_micros) bid limits across all keywords."]]],[]]
