Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
Fields/Segments/Metrics
This page shows all metrics and segments that can be put in the same SELECT clause as the fields of paid_organic_search_term_view.
However, when you specify paid_organic_search_term_view in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when paid_organic_search_term_view is specified in the FROM clause.
Is paid_organic_search_term_view specified in the FROM clause of your query?
Output only. The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/paidOrganicSearchTermViews/{campaign_id}~ {ad_group_id}~{URL-base64 search term}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
paid_organic_search_term_view.search_term
Field description
Output only. The search term.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.date
Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
The number of times your ad or your site's listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
The number of times someone clicked your site's listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site's listing in the unpaid results (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-28 UTC."],[[["The `paid_organic_search_term_view` provides a combined view of paid and organic search performance, aggregated by search term at the ad group level."],["It includes metrics like clicks, impressions, cost, and click-through rate for both paid and organic listings, along with combined metrics for overall performance."],["This view can be segmented by date, device, keyword, and other dimensions to analyze performance trends."],["Google Ads also provides Search Console metrics such as organic impressions, impressions per query, and organic queries for deeper analysis of organic search performance."],["These Search Console metrics are filterable, selectable, and sortable in Google Ads, allowing for customized reporting and insights."]]],[]]
