Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
campaign_lifecycle_goal.campaign
Field description
Output only. The campaign where the goal is attached.
High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. In current stage, high lifetime value feature is in beta and this field is read-only.
Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
Category
ATTRIBUTE
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
campaign_lifecycle_goal.resource_name
Field description
Immutable. The resource name of the customer lifecycle goal of a campaign. customers/{customer_id}/campaignLifecycleGoal/{campaign_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Campaign lifecycle goals can be set at the campaign level and are attributed to the customer resource."],["These settings allow for optimization towards customer acquisition by targeting new customers with varying strategies, including bidding higher or targeting equally."],["The settings include defining a value for new customer acquisition and potentially a higher value for high-lifetime-value customers, though this feature is currently in beta."],["Fields related to the campaign lifecycle goal can be used for filtering, selection, and sorting in queries."]]],[]]
