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SearchTermMatchSource

AI-generated Key Takeaways

UNSPECIFIED and UNKNOWN are enum values indicating unspecified or unknown match sources, respectively.
ADVERTISER_PROVIDED_KEYWORD, AI_MAX_KEYWORDLESS, AI_MAX_BROAD_MATCH, DYNAMIC_SEARCH_ADS, and PERFORMANCE_MAX are enums representing specific sources for search term matches.
These enums provide insight into how a search term resulted in an ad display, categorizing the source of the match.

The search term match sources.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ADVERTISER_PROVIDED_KEYWORD`	The match is from a user-provided keyword.
`AI_MAX_KEYWORDLESS`	The match is from the keywordless expansion portion of AI Max.
`AI_MAX_BROAD_MATCH`	The match is from the broad match expansion portion of AI Max.
`DYNAMIC_SEARCH_ADS`	The match is from a Dynamic Search Ad.
`PERFORMANCE_MAX`	The match is from the search term matching functionality in PMax.

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Last updated 2025-10-10 UTC.