LeadFormAsset

  • Lead Form asset requires several fields including business name, call to action type and description, headline, description, and a privacy policy URL.

  • The form includes fields for standard and custom questions, with a limit of 5 custom questions per form.

  • Lead data delivery methods can be configured, with a restriction of only one WebhookDelivery method.

  • Post-submit options are available for headlines, descriptions, and call to actions, along with options for desired intent and background images.

A Lead Form asset.

Fields

business_name

string

Required. The name of the business being advertised.

call_to_action_type

LeadFormCallToActionType

Required. Pre-defined display text that encourages user to expand the form.

call_to_action_description

string

Required. Text giving a clear value proposition of what users expect once they expand the form.

headline

string

Required. Headline of the expanded form to describe what the form is asking for or facilitating.

description

string

Required. Detailed description of the expanded form to describe what the form is asking for or facilitating.

privacy_policy_url

string

Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business.

fields[]

LeadFormField

Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions.

custom_question_fields[]

LeadFormCustomQuestionField

Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form.

delivery_methods[]

LeadFormDeliveryMethod

Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.

post_submit_call_to_action_type

LeadFormPostSubmitCallToActionType

Pre-defined display text that encourages user action after the form is submitted.

desired_intent

LeadFormDesiredIntent

Chosen intent for the lead form, for example, more volume or more qualified.

post_submit_headline

string

Headline of text shown after form submission that describes how the advertiser will follow up with the user.

post_submit_description

string

Detailed description shown after form submission that describes how the advertiser will follow up with the user.

background_image_asset

string

Asset resource name of the background image. The image dimensions must be exactly 1200x628.

custom_disclosure

string

Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.