CustomerPayPerConversionEligibilityFailureReason

  • The provided content lists reasons why a customer might not be eligible to use PaymentMode.CONVERSIONS.

  • Reasons for ineligibility include insufficient conversions, high conversion lag, using shared budgets, having upload clicks conversions, or high average daily spend.

  • Ineligibility can also be due to the eligibility analysis not being complete yet or for other unspecified reasons.

Enum describing possible reasons a customer is not eligible to use PaymentMode.CONVERSIONS.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

NOT_ENOUGH_CONVERSIONS

Customer does not have enough conversions.

CONVERSION_LAG_TOO_HIGH

Customer's conversion lag is too high.

HAS_CAMPAIGN_WITH_SHARED_BUDGET

Customer uses shared budgets.

HAS_UPLOAD_CLICKS_CONVERSION

Customer has conversions with ConversionActionType.UPLOAD_CLICKS.

AVERAGE_DAILY_SPEND_TOO_HIGH

Customer's average daily spend is too high.

ANALYSIS_NOT_COMPLETE

Customer's eligibility has not yet been calculated by the Google Ads backend. Check back soon.

OTHER

Customer is not eligible due to other reasons.