AppCampaignBiddingStrategyGoalType

  • The document outlines various bidding strategies for App campaigns, each with a specific goal type.

  • Strategies exist to optimize for app installs, with or without a target cost per install.

  • Other strategies focus on optimizing for in-app conversions, targeting either cost per install or cost per conversion, or maximizing volume without a target CPA.

  • Some strategies aim to maximize conversion value, potentially including both installs and in-app conversions, either with a target return on ad spend (ROAS) or by spending the full budget without a target ROAS.

  • There is also a strategy specifically designed to maximize pre-registration volume for an app.

Goal type of App campaign BiddingStrategy.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

OPTIMIZE_INSTALLS_TARGET_INSTALL_COST

 Aim to maximize the number of app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST

 Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST

 Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet.

OPTIMIZE_RETURN_ON_ADVERTISING_SPEND

 Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend.

OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME

 Aim to maximize the pre-registration of the app.

OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST

 Aim to maximize installation of the app without target cost-per-install.

OPTIMIZE_IN_APP_CONVERSIONS_WITHOUT_TARGET_CPA

 Aim to maximize the selected in-app conversion's volume while spending the full budget. No advertiser-specific target CPA.

OPTIMIZE_TOTAL_VALUE_WITHOUT_TARGET_ROAS

 Aim to maximize total conversion value, such as install and selected in-app conversions, while spending the full budget. No advertiser-specified target ROAS.