To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

AdServingOptimizationStatus

AI-generated Key Takeaways

The document describes an enum detailing possible ad serving statuses.
Various statuses exist, including those for no specified value, unknown values, and different optimization strategies like based on CTR, CTR * Conversion, rotating ads, and indefinitely rotating ads.
There is also a status indicating when ad serving optimization status is unavailable.

Enum describing possible serving statuses.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`OPTIMIZE`	Ad serving is optimized based on CTR for the campaign.
`CONVERSION_OPTIMIZE`	Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED.
`ROTATE`	Ads are rotated evenly for 90 days, then optimized for clicks.
`ROTATE_INDEFINITELY`	Show lower performing ads more evenly with higher performing ads, and do not optimize.
`UNAVAILABLE`	Ad serving optimization status is not available.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.