AdGroupAdPrimaryStatusReason

  • Various factors including campaign, ad group, and ad status can affect the serving status of an ad.

  • User-specified statuses like paused, removed, pending start, and ended directly influence ad group ad status.

  • Ad quality issues, disapproval, or being under review can also impact the ad group ad status.

  • Some statuses like "under appeal" do not directly affect the primary ad group ad status.

Possible ad group ad status reasons.

Enums

UNSPECIFIED

 No value has been specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

CAMPAIGN_REMOVED

 The user-specified campaign status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future. Contributes to AdGroupAdPrimaryStatus.PENDING.

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed. Contributes to AdGroupAdPrimaryStatus.ENDED.

AD_GROUP_PAUSED

 The user-specified ad group status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

AD_GROUP_REMOVED

 The user-specified ad group status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

AD_GROUP_AD_PAUSED

 The user-specified ad status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.

AD_GROUP_AD_REMOVED

 The user-specified ad status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.

AD_GROUP_AD_DISAPPROVED

 The ad is disapproved. Contributes to AdGroupAdPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_AD_UNDER_REVIEW

 The ad is under review. Contributes to AdGroupAdPrimaryStatus.PENDING.

AD_GROUP_AD_POOR_QUALITY

 The ad is poor quality. This is determined by the serving stack that served the Ad. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_NO_ADS

 No eligible ads instances could be generated. Contributes to AdGroupAdPrimaryStatus.PENDING.

AD_GROUP_AD_APPROVED_LABELED

 The ad is internally labeled with a limiting label. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_AREA_OF_INTEREST_ONLY

 The ad is only serving in the user-specified area of interest. Contributes to AdGroupAdPrimaryStatus.LIMITED.

AD_GROUP_AD_UNDER_APPEAL

 The ad is part of an ongoing appeal. This reason does not impact AdGroupAdPrimaryStatus.