To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

TrendInsight

AI-generated Key Takeaways

TrendInsight represents a trend insight for a given attribute.
It includes the attribute itself (trend_attribute), associated metrics (trend_metrics), and the trend direction (trend).
The trend direction is indicated by values like RISING or DECLINING.

A trend insight for a given attribute.

Fields

Fields
`trend_attribute`	`AudienceInsightsAttributeMetadata` The attribute this trend is for.
`trend_metrics`	`TrendInsightMetrics` Metrics associated with this trend.
`trend`	`InsightsTrend` The direction of trend (such as RISING or DECLINING).

The attribute this trend is for.

Metrics associated with this trend.

The direction of trend (such as RISING or DECLINING).

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.