InsightsAudienceDescription

  • AudienceInsightsService allows you to describe an audience of interest to get insights.

  • The service requires specifying the target countries and providing a text description of the audience.

  • You can optionally define a marketing objective (Awareness or Consideration) to influence the type of audience suggestions received.

A text description of the audience of interest for which insights are being requested in AudienceInsightsService.

Fields

country_locations[]

LocationInfo

Required. The countries for the audience.

audience_description

string

Required. An English language text description of an audience to get suggestions for. Maximum length is 2000 characters. For example, "Women in their 30s who love to travel".

marketing_objective

AudienceInsightsMarketingObjective

Optional. An optional marketing objective which will influence the type of suggestions produced. AWARENESS will provide affinity audience segments, while CONSIDERATION will provide in-market audience segments. Leaving it unset will provide both.