CampaignPrimaryStatusReason
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Enum describing the possible campaign primary status reasons. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall campaign primary status.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
CAMPAIGN_REMOVED
|
The user-specified campaign status is removed. |
CAMPAIGN_PAUSED
|
The user-specified campaign status is paused. |
CAMPAIGN_PENDING
|
The user-specified time for this campaign to start is in the future. |
CAMPAIGN_ENDED
|
The user-specified time for this campaign to end has passed. |
CAMPAIGN_DRAFT
|
The campaign is a draft. |
|
The bidding strategy has incorrect user-specified settings. |
BIDDING_STRATEGY_LIMITED
|
The bidding strategy is limited by user-specified settings such as lack of data or similar. |
BIDDING_STRATEGY_LEARNING
|
The automated bidding system is adjusting to user-specified changes to the bidding strategy. |
BIDDING_STRATEGY_CONSTRAINED
|
Campaign could capture more conversion value by adjusting CPA/ROAS targets. |
BUDGET_CONSTRAINED
|
The budget is limiting the campaign's ability to serve. |
|
The budget has incorrect user-specified settings. |
SEARCH_VOLUME_LIMITED
|
Campaign is not targeting all relevant queries. |
AD_GROUPS_PAUSED
|
The user-specified ad group statuses are all paused. |
NO_AD_GROUPS
|
No eligible ad groups exist in this campaign. |
KEYWORDS_PAUSED
|
The user-specified keyword statuses are all paused. |
NO_KEYWORDS
|
No eligible keywords exist in this campaign. |
AD_GROUP_ADS_PAUSED
|
The user-specified ad group ad statuses are all paused. |
NO_AD_GROUP_ADS
|
No eligible ad group ads exist in this campaign. |
HAS_ADS_LIMITED_BY_POLICY
|
At least one ad in this campaign is limited by policy. |
HAS_ADS_DISAPPROVED
|
At least one ad in this campaign is disapproved. |
MOST_ADS_UNDER_REVIEW
|
Most ads in this campaign are pending review. |
|
The campaign has a lead form goal, and the lead form extension is missing. |
MISSING_CALL_EXTENSION
|
The campaign has a call goal, and the call extension is missing. |
|
The lead form extension is under review. |
|
The lead extension is disapproved. |
CALL_EXTENSION_UNDER_REVIEW
|
The call extension is under review. |
CALL_EXTENSION_DISAPPROVED
|
The call extension is disapproved. |
NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA
|
No eligible mobile application ad group criteria exist in this campaign. |
CAMPAIGN_GROUP_PAUSED
|
The user-specified campaign group status is paused. |
CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED
|
The user-specified times of all group budgets associated with the parent campaign group has passed. |
APP_NOT_RELEASED
|
The app associated with this ACi campaign is not released in the target countries of the campaign. |
APP_PARTIALLY_RELEASED
|
The app associated with this ACi campaign is partially released in the target countries of the campaign. |
HAS_ASSET_GROUPS_DISAPPROVED
|
At least one asset group in this campaign is disapproved. |
HAS_ASSET_GROUPS_LIMITED_BY_POLICY
|
At least one asset group in this campaign is limited by policy. |
MOST_ASSET_GROUPS_UNDER_REVIEW
|
Most asset groups in this campaign are pending review. |
NO_ASSET_GROUPS
|
No eligible asset groups exist in this campaign. |
ASSET_GROUPS_PAUSED
|
All asset groups in this campaign are paused. |
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Last updated 2025-08-07 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-07 UTC."],[],[],null,["# CampaignPrimaryStatusReason\n\nEnum describing the possible campaign primary status reasons. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall campaign primary status.\n\n| Enums ||\n|-----------------------------------------------|----------------------------------------------------------------------------------------------------------|\n| ### `UNSPECIFIED` | Not specified. |\n| ### `UNKNOWN` | Used for return value only. Represents value unknown in this version. |\n| ### `CAMPAIGN_REMOVED` | The user-specified campaign status is removed. |\n| ### `CAMPAIGN_PAUSED` | The user-specified campaign status is paused. |\n| ### `CAMPAIGN_PENDING` | The user-specified time for this campaign to start is in the future. |\n| ### `CAMPAIGN_ENDED` | The user-specified time for this campaign to end has passed. |\n| ### `CAMPAIGN_DRAFT` | The campaign is a draft. |\n| ### `BIDDING_STRATEGY_MISCONFIGURED` | The bidding strategy has incorrect user-specified settings. |\n| ### `BIDDING_STRATEGY_LIMITED` | The bidding strategy is limited by user-specified settings such as lack of data or similar. |\n| ### `BIDDING_STRATEGY_LEARNING` | The automated bidding system is adjusting to user-specified changes to the bidding strategy. |\n| ### `BIDDING_STRATEGY_CONSTRAINED` | Campaign could capture more conversion value by adjusting CPA/ROAS targets. |\n| ### `BUDGET_CONSTRAINED` | The budget is limiting the campaign's ability to serve. |\n| ### `BUDGET_MISCONFIGURED` | The budget has incorrect user-specified settings. |\n| ### `SEARCH_VOLUME_LIMITED` | Campaign is not targeting all relevant queries. |\n| ### `AD_GROUPS_PAUSED` | The user-specified ad group statuses are all paused. |\n| ### `NO_AD_GROUPS` | No eligible ad groups exist in this campaign. |\n| ### `KEYWORDS_PAUSED` | The user-specified keyword statuses are all paused. |\n| ### `NO_KEYWORDS` | No eligible keywords exist in this campaign. |\n| ### `AD_GROUP_ADS_PAUSED` | The user-specified ad group ad statuses are all paused. |\n| ### `NO_AD_GROUP_ADS` | No eligible ad group ads exist in this campaign. |\n| ### `HAS_ADS_LIMITED_BY_POLICY` | At least one ad in this campaign is limited by policy. |\n| ### `HAS_ADS_DISAPPROVED` | At least one ad in this campaign is disapproved. |\n| ### `MOST_ADS_UNDER_REVIEW` | Most ads in this campaign are pending review. |\n| ### `MISSING_LEAD_FORM_EXTENSION` | The campaign has a lead form goal, and the lead form extension is missing. |\n| ### `MISSING_CALL_EXTENSION` | The campaign has a call goal, and the call extension is missing. |\n| ### `LEAD_FORM_EXTENSION_UNDER_REVIEW` | The lead form extension is under review. |\n| ### `LEAD_FORM_EXTENSION_DISAPPROVED` | The lead extension is disapproved. |\n| ### `CALL_EXTENSION_UNDER_REVIEW` | The call extension is under review. |\n| ### `CALL_EXTENSION_DISAPPROVED` | The call extension is disapproved. |\n| ### `NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA` | No eligible mobile application ad group criteria exist in this campaign. |\n| ### `CAMPAIGN_GROUP_PAUSED` | The user-specified campaign group status is paused. |\n| ### `CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED` | The user-specified times of all group budgets associated with the parent campaign group has passed. |\n| ### `APP_NOT_RELEASED` | The app associated with this ACi campaign is not released in the target countries of the campaign. |\n| ### `APP_PARTIALLY_RELEASED` | The app associated with this ACi campaign is partially released in the target countries of the campaign. |\n| ### `HAS_ASSET_GROUPS_DISAPPROVED` | At least one asset group in this campaign is disapproved. |\n| ### `HAS_ASSET_GROUPS_LIMITED_BY_POLICY` | At least one asset group in this campaign is limited by policy. |\n| ### `MOST_ASSET_GROUPS_UNDER_REVIEW` | Most asset groups in this campaign are pending review. |\n| ### `NO_ASSET_GROUPS` | No eligible asset groups exist in this campaign. |\n| ### `ASSET_GROUPS_PAUSED` | All asset groups in this campaign are paused. |"]]
