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AI-generated Key Takeaways
The customer_negative_criterion resource in the Google Ads API is used for creating customer-level exclusions and can be queried with fields from several attributed resources.
Fields from attributed resources like customer, mobile_app_category_constant, and shared_set will not segment metrics in the SELECT clause.
The resource includes various fields for excluding content based on types like content label, IP address, mobile application, negative keyword lists, placement, and YouTube content.
Fields like customer_negative_criterion.content_label.type, customer_negative_criterion.mobile_application.app_id, and others are required for CREATE operations, while customer_negative_criterion.id, customer_negative_criterion.resource_name, and customer_negative_criterion.type are output-only or immutable.
Each field has specific attributes including category, data type, and whether it is filterable, selectable, or sortable.
A negative criterion for exclusions at the customer level.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
customer_negative_criterion.content_label.type
Field description
Content label type, required for CREATE operations.
A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
Immutable. The resource name of the customer negative criterion. Customer negative criterion resource names have the form: customers/{customer_id}/customerNegativeCriteria/{criterion_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-16 UTC."],[],[]]
