type CustomCreativeAsset (v202508)

  • CustomCreativeAsset links a CustomCreative with an asset.

  • Associated assets can be placed into the creative's HTML using macros like %%FILE:macroName%%.

  • The macroName field specifies the name used to reference the asset in the HTML snippet.

  • The asset field holds the actual asset, which is required, and can be viewed using CreativeAsset.assetUrl.
Service
CreativeService
Dependencies
CustomCreative
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CustomCreativeAsset

A CustomCreativeAsset is an association between a CustomCreative and an asset. Any assets that are associated with a creative can be inserted into its HTML snippet.

Namespace
https://www.google.com/apis/ads/publisher/v202508

Field

macroName

xsd:string

The name by which the associated asset will be referenced. For example, if the value is "foo", then the asset can be inserted into an HTML snippet using the macro: "%%FILE:foo%%".

asset

CreativeAsset

The asset. This attribute is required. To view the asset, use CreativeAsset.assetUrl.