Wednesday, July 29, 2026
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover, and Google News. Today, platform properties are globally available to everyone.
Add your platform property in Search Console
In an era when publishers reach their audiences through a diverse range of channels beyond websites, we want to help you make the most of these new insights. Today, we're also publishing a new guide on how to analyze your social and video content performance. Whether you're a content creator, social media manager, or SEO professional, this guide will show you what insights are available from Search Console and how to analyze your performance.
Here is a sneak peek at some of the elements covered in the guide:
- Understand your Search audience: Use the Insights report to identify the top, trending up, and trending down query groups sending traffic from Google Search to your social and video content. Analyzing these search term themes helps you understand what your audience cares about, providing data-driven inspiration for your next video topic, caption, or hashtag strategy.
- Spot trending content: Use the 24-hour filter to identify sudden traffic spikes from Google Search to your recent posts, enabling you to cross-promote the trending content on other platforms.
- Analyze across platforms: Export performance data from multiple properties into a single spreadsheet to compare how your content performs side-by-side on YouTube, Instagram, X, or TikTok.
- Optimize existing content: Use Search Console to guide your strategy with data by identifying older videos that are regaining search traction, indicating which posts you might want to pin to your social or video feed, or expand into a part two. Additionally, you can use Search Console annotations to track whether external updates, like rewriting a YouTube title or TikTok caption, affect your search performance over time.
- Compare formats: For example, you could apply page filters or comparison mode to evaluate the performance of your video playlists, or contrast the search traffic of short-form versus full-length videos.
Learn more about platform properties and how to set them up. If you already set up your Search profile, you should have access to your data for the same platform in Search Console.
We value your feedback: please let us know what you think using the "Submit feedback" link in Search Console, filing feedback on the documentation page itself, sharing your comments on LinkedIn, or in the Google Search Central Community.