Tuesday, May 17, 2016
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.
We're starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We're actively experimenting with more opportunities to provide more publishers with a rich preview of their content.
We've built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.
Explore rich card types and identify where your content fits
Browse the new gallery with screenshots and code samples of each markup type.
Test and tweak your markup
We strongly recommend using JSON-LD in your implementation.