Thursday, December 13, 2007
We're always striving to help webmasters build outstanding websites, and in our latest release we have two new features: Content analysis and Sitemap details. We hope these features help you to build a site you could compare to a fine wine—getting better and better over time.
Content analysis
To help you improve the quality of your site, our new content analysis feature should be a helpful addition to the crawl error diagnostics already provided in Webmaster Tools. Content analysis contains feedback about issues that may impact the user experience or that may make it difficult for Google to crawl and index pages on your site. By reviewing the areas we've highlighted, you can help eliminate potential issues that could affect your site's ability to be crawled and indexed. This results in better indexing of your site by Google and other search engines. The Content analysis summary page within the Diagnostics section of Webmaster Tools features three main categories. Click on a particular issue type for more details:
- Title tag issues
- Meta description issues
- Non-indexable content issues
Selecting "Duplicate title tags" displays a list of repeated page titles along with a count of
how many pages contain that title. We currently present up to thirty duplicated page titles on
the details page. If the duplicate title issues shown are corrected, we'll update the list to
reflect any other pages that share duplicate titles the next time your website is crawled. Also,
in the Title tag issues category, we show "Long title tags" and "Short title tags." For these
issue types we will identify title tags that are way too short (for example "IT" isn't generally
a good title tag) or way too long (title tag was never intended to mean
<insert epic novel here>). A similar algorithm identifies potentially problematic
meta description tags.
While these pointers won't directly help you rank better (that is, pages with
<title> length x aren't moved to the top of the search results), they may help
your site display better titles and snippets in search results, and this can increase visitor
traffic. In the "Non-indexable content issues," we give you a heads-up of areas that aren't as
friendly to our more text-based crawler. And be sure to check out our posts on
Flash and
images to learn how to make these
items more search-engine friendly.
Sitemap details page
If you've submitted a Sitemap, you'll be happy when you see the additional information in Webmaster Tools