User experience improvements with page speed in mobile search

Thursday, April 04, 2019

To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights:

  • For the slowest one-third of traffic, we saw user-centric performance metrics improve by 15% to 20% in 2018. As a comparison, no improvement was seen in 2017.
  • We observed improvements across the whole web ecosystem. On a per country basis, more than 95% of countries had improved speeds.
  • When a page is slow to load, users are more likely to abandon the navigation. Thanks to these speed improvements, we've observed a 20% reduction in abandonment rate for navigations initiated fro