Creating the Right home page for your International Users

Monday, May 12, 2014

If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling multi-regional and multilingual sites, the home page can be a bit special. This post will help you create the right home page on your website to serve the appropriate content to users depending on their language and location.

There are three ways to configure your home page / landing page when your users access it:

  • Show everyone the same content.
  • Let users choose.
  • Serve content depending on users' localization and language.

Let's have a look at each in detail.

Show users worldwide the same content

In this scenario, you decide to serve specific content for one given country and language on your home page / generic URL ( This content will be available to anyone who accesses that URL directly in their browser or those who search for that URL specifically. As mentioned above, all country and language versions should also be accessible on their own unique URLs.

banner on a website asking the user if they'd want to visit the store local to the user

Let users choose which local version and which language they want

In this configuration, you decide to serve a country s