Understanding news topic authority

Tuesday, May 23, 2023

Major news events are often covered by a wide array of news sites. This can present a challenge for Google users who are looking for publications with a particular expertise on a topic—such as a finance outlet for a query about the impact of an economic report or a local publication reporting on a disaster in their area. Such knowledgeable and helpful work can be overtaken among more general coverage.

To better surface relevant, expert, and knowledgeable content in Google Search and News, Google developed a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.