Make the most of Search Queries in Webmaster Tools
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Wednesday, February 20, 2013
Level: Beginner to Intermediate
If you're intrigued by the
Search Queries
feature in
Webmaster Tools but aren't
sure how to make it actionable, we have a video that we hope will help!
Average position (only the top-ranking URL for the user's query is factored in our calculation)
Click
CTR
The video also reviews an approach to investigating Top queries and Top pages:
Prepare by understanding your website's goals and your target audience (then using Search
Queries "filters" to support your knowledge)
Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for
the given time period)
Sort by CTR to notice any missed opportunities
Categorize queries into logical buckets that simplify tracking your progress and staying in
touch with users' needs
Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given
time period)
Sort Top pages by impressions to find valuable pages that can be used to help feature your
related, high-quality, but lower-ranking pages
After you've watched the video and applied the knowledge of your site with the findings from
Search Queries, you'll likely have several improvement ideas to help searchers find your site. If
you're up for it, let us know in the
Webmaster Help Forum
what Search Queries information you find useful (and why!), and of course, as always, you can
share any tips or feedback.
Written by
Maile Ohye,
Developer Programs Tech Lead
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