当初、Google 検索結果の商品スニペットは主に schema.org の Product 構造化データによって生成され、販売者のリスティングのエクスペリエンスは主に Google Merchant Center フィードによって実現されていました。販売者は、Google Merchant Center アカウントを保有することなくウェブページに商品データを提供することで、販売者のリスティングのエクスペリエンスを利用できるようになりました。この改善は、衣料品のサイズ設定や省エネ評価などの分野を対象に、schema.org の商品関連のプロパティとタイプが最近拡張されたことで実現しました。
[[["わかりやすい","easyToUnderstand","thumb-up"],["問題の解決に役立った","solvedMyProblem","thumb-up"],["その他","otherUp","thumb-up"]],[["必要な情報がない","missingTheInformationINeed","thumb-down"],["複雑すぎる / 手順が多すぎる","tooComplicatedTooManySteps","thumb-down"],["最新ではない","outOfDate","thumb-down"],["翻訳に関する問題","translationIssue","thumb-down"],["サンプル / コードに問題がある","samplesCodeIssue","thumb-down"],["その他","otherDown","thumb-down"]],[],[[["Google has expanded eligibility for enhanced product experiences in search results to websites that use schema.org Product structured data, including those without a Google Merchant Center account."],["Two new Search Console reports—Merchant listings and Product snippets—are available to help websites monitor and troubleshoot their product structured data."],["Merchant listing experiences offer enhanced features like Shopping Knowledge Panels and Popular Products, while product snippets provide basic product information in search results."],["Websites selling products should use the Merchant listings report, while those publishing product reviews or aggregating product data should use the Product snippets report."],["Detailed information and support can be found in the updated Product structured data documentation and the Google Search Central forum."]]],["Google expanded eligibility for enhanced product experiences in Search, previously exclusive to Merchant Center users, to websites using `Product` structured data. Two categories are now available: Merchant listings for pages selling products, and Product snippets for pages with product information. Two new Search Console reports, Merchant listings and Product snippets, replace the old Product report, offering insights into structured data implementation. Merchants should use both reports if selling and reviewing products. Websites only sharing product information should use the Product snippets report.\n"]]