Kini, kami hadir di LinkedIn: Untuk mendapatkan berita dan referensi dari Google Penelusuran tentang cara membuat situs Anda dapat ditemukan, ikuti kami di LinkedIn.
Dengan pengalaman baru ini, pengguna di negara-negara EEA yang menelusuri kueri seperti "hotel di dekat saya"
dapat melihat hasil yang lebih berfokus pada entitas dan visual. Pengalaman ini bertujuan untuk:
Memberikan informasi yang lengkap dan relevan kepada pengguna untuk penelusuran mereka
Meningkatkan visibilitas peserta ekosistem (agregator, penyedia, dan bisnis) di
halaman hasil penelusuran
Hasil multimedia carousel baru untuk agregator dan penyedia
Hasil multimedia biasanya
bergantung pada data terstruktur
dalam markup halaman web untuk menampilkan elemen grafis atau pengalaman interaktif. Hari ini, kami
akan membagikan lebih banyak informasi tentang hasil multimedia carousel baru untuk kueri perjalanan, lokal, dan belanja. Setiap
kotak di carousel baru ini dapat berisi informasi tentang harga, rating, dan gambar untuk berbagai entitas
di halaman. Pengguna dapat men-scroll secara horizontal untuk melihat lebih banyak entitas dari situs tertentu.
Jika halaman web tidak memiliki markup data terstruktur di halaman,
hasil teks standar akan ditampilkan.
Hasil multimedia carousel baru ini tersedia untuk kueri perjalanan, lokal, dan belanja. Untuk
kueri belanja, hasil multimedia carousel diuji terlebih dahulu di Jerman, Prancis, Republik Ceko, dan
Inggris Raya.
Pembaruan pada 29 Februari 2024: Sekarang kami memiliki dokumentasi yang menjelaskan
cara berpartisipasi dalam hasil multimedia yang baru ini. Pelajari lebih lanjut di dokumentasi carousel data terstruktur kami.
Chip penajaman dan unit agregator baru
Kami juga memperkenalkan unit agregator khusus yang menyertakan link ke situs agregator dari
seluruh web. Unit agregator memungkinkan pengguna melihat hasil agregator teratas dengan mudah untuk
kuerinya masing-masing. Pengguna juga dapat mengklik Situs lainnya untuk melihat situs agregator lain yang relevan
bagi kueri mereka. Ada beberapa jenis unit yang tersedia:
Situs tempat
Situs lowongan
Situs penerbangan
Situs produk (yang diuji pertama kali di Jerman, Prancis, Republik Ceko, dan Inggris Raya)
Chip penajaman seperti "Situs tempat" dapat membantu pengguna memfokuskan halaman Penelusuran pada hasil teks
agregator. Penelusur dapat mengaktifkan chip penajaman di bagian atas halaman hasil Penelusuran atau dengan
mengklik Situs lainnya di unit agregator baru. Penayang tidak perlu menambahkan markup apa pun
agar memenuhi syarat untuk unit agregator atau chip penajaman.
Selain hasil multimedia carousel, unit agregator, dan chip penajaman, kami juga memperkenalkan
pengalaman baru untuk kueri penerbangan, yang mencakup unit baru untuk situs maskapai penerbangan. Anda dapat
mempelajari lebih lanjut
pengalaman untuk kueri penerbangan.
Mempelajari lebih lanjut dan menyatakan minat
Saat ini, pengalaman baru ini hanya diluncurkan untuk pengguna di
EEA.
Jika bisnis Anda berbasis di EEA, atau melayani pengguna di EEA, dan Anda ingin mempelajari lebih lanjut serta
menyatakan minat pada pengalaman baru ini, Anda bisa memulai dengan mengisi formulir yang berlaku:
Untuk kueri terkait transportasi darat, hotel, rental akomodasi, lowongan, bisnis lokal, dan
rekomendasi aktivitas (misalnya, acara, tur, dan aktivitas), gunakan
formulir minat ini
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[],["New search result features in the European Economic Area (EEA) include visual, entity-focused results for queries like \"hotels near me.\" Carousel rich results, displaying price, rating, and images, are available for travel, local, and shopping queries, with shopping initially tested in select countries. Aggregator units, linked to relevant sites, and refinement chips, filtering results, are also introduced. A specific experience for flight queries is also rolling out. EEA businesses can express interest via provided forms.\n"],null,["# New Search experiences in EEA: Rich results, aggregator units, and refinement chips\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our new documentation on [how to participate in these experiences](/search/docs/appearance/structured-data/carousels-beta).\n\nThursday, February 15, 2024\n\n\nFollowing our latest [update on our preparations for the Digital Markets Act](https://blog.google/around-the-globe/google-europe/an-update-on-our-preparations-for-the-dma/)\n(DMA), we're sharing more details about what publishers can expect to see in\nregards to new search results in [European Economic Area](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA))\n(EEA) countries, and how they can express interest in these experiences.\n\n\nWith these new experiences, users in EEA countries searching for queries such as \"hotels near me\"\nmay notice more visual and entity focused results. These experiences aim to:\n\n- Present users with rich and relevant information for their searches\n- Improve the visibility of ecosystem participants (aggregators, suppliers, and businesses) on the search results page\n\nNew carousel rich result for aggregators and suppliers\n------------------------------------------------------\n\n\nA [*rich result*](/search/docs/appearance/structured-data/search-gallery) typically\nrelies on [structured data](/search/docs/appearance/structured-data/intro-structured-data)\nin the markup of a web page to display graphical elements or interactive experiences. Today we're\nsharing more about a new carousel rich result for travel, local, and shopping queries. Each\ntile in these new carousels may have information about the price, rating, and images for entities\non the page. Users can scroll horizontally to see more entities from a given site.\nIf a web page doesn't have structured data markup on the page, then the standard\n[text result](/search/docs/appearance/visual-elements-gallery#text-result) is shown.\n\n\nThis new carousel rich result is available for travel, local, and shopping queries. For\nshopping queries, carousel rich results are being tested first in Germany, France, Czechia, and\nthe UK.\n\n**Update on February 29, 2024** : We now have documentation that explains\nhow to participate in this new rich result. Learn more in our [structured data carousels documentation](/search/docs/appearance/structured-data/carousels-beta).\n\nNew aggregator units and refinement chips\n-----------------------------------------\n\n\nWe are also introducing dedicated aggregator units that include links to aggregator sites from\nacross the web. Aggregator units allow users to easily see the top aggregator results for their\nrespective query. Users can also click **More sites** to see additional relevant aggregator sites\nfor their query. There are several types of units available:\n\n- Places sites\n- Jobs sites\n- Flight sites\n- Product sites (being tested first in Germany, France, Czechia, and the UK)\n\n\nRefinement chips such as \"Places sites\" can help users focus the Search page on aggregator text\nresults. Searchers can activate the refinement chips at the top of the Search results page or by\nclicking **More sites** on the new aggregator units. Publishers don't need to add any markup in\norder to be eligible for aggregator units or refinement chips.\n\n\nIn addition to the carousel rich results, aggregator units, and refinement chips, we're introducing\na new experience for flights queries, which includes a new unit for airline websites. You can\nlearn more about the\n[experience for flights queries](http://support.google.com/travel/answer/14595885).\n\nLearn more and express interest\n-------------------------------\n\n\nThese new experiences are currently launched to users in\n[EEA](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA)) only.\nIf your business is based in EEA, or serves users in EEA, and you would like to learn more and\nexpress interest in these new experiences, you can start by filling out the applicable form:\n\n- For queries related to ground transportation, hotels, vacation rentals, jobs, local business, and things to do (for example, events, tours, and activities), use this [interest form](https://support.google.com/websearch/contact/search_dma)\n- For flights queries, use this [interest form](https://support.google.com/travel/contact/flight_queries_interest)\n- For shopping queries, get started with the [Comparison Shopping Services (CSS) program](https://support.google.com/css-center/answer/7524491)\n\nPosted by Chetna Bindra, Director of Product, Google Search\n\n*** ** * ** ***\n\nUpdates\n-------\n\n- **Update on April 10, 2025** : Updated the [list of interest forms](#interest-forms) to include the new links and supported query types."]]
