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Selasa, 8 Agustus 2023
Untuk memberikan pengalaman penelusuran yang lebih bersih dan konsisten, kami mengubah cara ditampilkannya beberapa jenis hasil multimedia di hasil penelusuran Google.
Khususnya, kami mengurangi visibilitas hasil multimedia FAQ, dan membatasi hasil multimedia Petunjuk ke perangkat desktop.
Perubahan ini akan selesai diluncurkan secara global dalam satu minggu ke depan.
Ringkasan perubahan
Untuk pemilik situs, perubahan ini utamanya memengaruhi penggunaan data terstruktur FAQ dan Petunjuk.
Ke depannya, hasil multimedia FAQ (dari data terstruktur FAQPage) hanya akan ditampilkan untuk situs pemerintah dan kesehatan yang terkenal dan kredibel.
Untuk semua situs lain, hasil multimedia ini tidak lagi ditampilkan secara berkala.
Situs dapat otomatis dipertimbangkan untuk menerima perlakuan ini bergantung pada kelayakannya.
Meskipun Anda dapat menghapus data terstruktur ini dari situs, Anda tidak perlu terburu-buru menghapusnya.
Data terstruktur yang tidak digunakan tidak akan menimbulkan masalah pada Penelusuran, tetapi juga tidak memiliki dampak yang terlihat di Google Penelusuran.
Hasil multimedia Petunjuk (dari data terstruktur HowTo) hanya akan ditampilkan untuk pengguna desktop, bukan pengguna di perangkat seluler.
Perlu diketahui bahwa dengan pengindeksan seluler, Google mengindeks versi seluler situs sebagai dasar pengindeksan: agar hasil multimedia Petunjuk ditampilkan di desktop, versi seluler situs Anda harus menyertakan markup yang sesuai.
Perubahan pada pelaporan Search Console
Untuk kedua item ini, Anda juga dapat melihat perubahannya dalam pelaporan Search Console untuk situs Anda.
Khususnya, perubahan ini akan terlihat dalam metrik yang ditampilkan untuk tampilan penelusuran FAQ dan Petunjuk dalam laporan performa, serta dalam jumlah tayangan yang dilaporkan dalam laporan peningkatan yang sesuai.
Perubahan ini tidak memengaruhi jumlah item yang dilaporkan dalam laporan peningkatan.
Tampilan penelusuran dan laporan akan tetap berada di Search Console untuk sementara ini.
Pembaruan ini akan diluncurkan secara global, dalam semua bahasa dan negara, selama seminggu ke depan.
Pembaruan ini tidak boleh dianggap sebagai perubahan peringkat dan tidak akan dicantumkan di dasbor status Penelusuran.
Perhatikan bahwa akan ada eksperimen penahanan kecil, sehingga beberapa pengguna mungkin tidak langsung melihat perubahan ini.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is reducing the visibility of FAQ and How-to rich results in search to create a cleaner search experience.\u003c/p\u003e\n"],["\u003cp\u003eFAQ rich results will primarily be shown for authoritative government and health websites, while other sites may still qualify based on eligibility.\u003c/p\u003e\n"],["\u003cp\u003eHow-to rich results are being removed from mobile and will only be shown for desktop users, requiring the structured data to be on the mobile version of the site.\u003c/p\u003e\n"],["\u003cp\u003eThese changes will be reflected in Google Search Console reporting, particularly in the performance report and enhancement reports.\u003c/p\u003e\n"],["\u003cp\u003eThis update is not a ranking change and will be rolling out globally over the next week.\u003c/p\u003e\n"]]],["Google is modifying rich results in search. FAQ rich results will now only appear for authoritative government and health websites. How-to rich results are now deprecated on desktop, and no longer shown. Search Console will reflect these changes, impacting the How-to search appearance and enhancement reports. Support for How-to in the Search Console API will be removed in 180 days. The FAQ and how-to reports will be removed in 30 days. These changes are global and rolling out within a week.\n"],null,["# Changes to HowTo and FAQ rich results\n\nTuesday, August 8, 2023\n| **Update on September 14, 2023** : Continuing our efforts to simplify Google's search results, we're extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated. \n|\n| This change will be visible in the metrics for the [How-to search appearance in the performance report](https://support.google.com/webmasters/answer/7576553#zippy=%2Csearch-appearance), and in the number of impressions reported in the [How-to enhancement reports](https://support.google.com/webmasters/answer/7552505). Since How-to results no longer appear in Google Search, we will be dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days. To allow time for adjusting your API calls, support for How-to in the Search Console API will be removed in 180 days.\n\n\nTo provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results.\nIn particular, we're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices.\nThis change should finish rolling out globally within the next week.\n\nOverview of the changes\n-----------------------\n\n\nFor site owners, these changes primarily affect the use of [FAQ](/search/docs/appearance/structured-data/faqpage) and [How-To](/search/docs/appearance/structured-data/how-to) structured data.\n\n\nGoing forward, [FAQ](/search/docs/appearance/structured-data/faqpage) (from `FAQPage` structured data) rich results will only be shown for well-known, authoritative government and health websites.\nFor all other sites, this rich result will no longer be shown regularly.\nSites may automatically be considered for this treatment depending on their eligibility.\n\n\nWhile you can drop this structured data from your site, there's no need to proactively remove it.\nStructured data that's not being used does not cause problems for Search, but also has no visible effects in Google Search.\n\n\n[How-To](/search/docs/appearance/structured-data/how-to) (from `HowTo` structured data) rich results will only be shown for desktop users, and not for users on mobile devices.\nNote that with mobile indexing, Google indexes the mobile version of a website as the basis for indexing: to have How-To rich results shown on desktop, the mobile version of your website must include the appropriate markup.\n\nChanges in Search Console reporting\n-----------------------------------\n\n\nFor both of these items, you may also notice this change in the Search Console reporting for your website.\nIn particular, this will be visible in the metrics shown for FAQ and How-To [search appearances in the performance report](https://support.google.com/webmasters/answer/7576553#zippy=%2Csearch-appearance), and in the number of impressions reported in the appropriate [enhancement reports](https://support.google.com/webmasters/answer/7552505).\nThis change does not affect the number of items reported in the enhancement reports.\nThe search appearances, and the reports, will remain in Search Console for the time being.\n\n\nThis update is rolling out globally, in all languages and countries, over the course of the next week.\nThis should not be considered a ranking change and won't be listed in the Search status dashboard.\nNote that there will be a small holdback experiment, so some users may not see these changes right away.\n\n\nShould you have any questions, feel free to drop by our [Search Central help community](https://goo.gle/sc-forum), or ping us on [social media](https://twitter.com/googlesearchc).\n\n\nPosted by [John Mueller](/search/blog/authors/john-mueller), Search Advocate, Google Switzerland"]]
