Cambios en los resultados enriquecidos de Instructivos y Preguntas frecuentes
Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Martes, 8 de agosto de 2023
Para ofrecer una experiencia de búsqueda más clara y coherente, cambiaremos la forma en que se muestran algunos tipos de resultados enriquecidos en los resultados de la Búsqueda de Google.
Más específicamente, los resultados enriquecidos de Preguntas frecuentes aparecerán menos y los resultados enriquecidos de Instructivos solo se mostrarán en dispositivos de escritorio.
Este cambio debería terminar de lanzarse a nivel mundial la próxima semana.
Descripción general de los cambios
Para los propietarios de sitios, estos cambios afectan principalmente el uso de datos estructurados de Preguntas frecuentes e Instructivos.
A partir de ahora, los resultados enriquecidos de Preguntas frecuentes (que provengan de datos estructurados de FAQPage) solo se mostrarán en sitios web gubernamentales y de salud reconocidos.
En los demás sitios, este resultado enriquecido ya no aparecerá con regularidad.
Los sitios se considerarán automáticamente para este tratamiento según su elegibilidad.
Si bien puedes quitar estos datos estructurados de tu sitio, no es necesario que lo hagas de forma proactiva.
Los datos estructurados que no se usan no generan problemas ni tienen efectos visibles en la Búsqueda de Google.
Los resultados enriquecidos de Instructivos (que provengan de datos estructurados de HowTo) solo se mostrarán a los usuarios de computadoras y no a los que usen dispositivos móviles.
Ten en cuenta que, con la indexación móvil, Google indexa la versión móvil de un sitio web como base de la indexación: para que se muestren los resultados enriquecidos de Instructivos en computadoras, la versión móvil de tu sitio web debe incluir el lenguaje de marcado adecuado.
Cambios en los informes de Search Console
En ambos casos, es posible que notes el cambio en los informes de Search Console de tu sitio web.
En particular, la información estará visible en las métricas de las apariencias de búsqueda en el informe de rendimiento de Instructivos y Preguntas frecuentes, y en la cantidad de impresiones incluidas en los informes de mejoras correspondientes.
Este cambio no afecta la cantidad de elementos incluidos en los informes de mejoras.
Por el momento, las apariencias de búsqueda y los informes permanecerán en Search Console.
Esta actualización se lanzará a nivel mundial en todos los idiomas y países durante la próxima semana.
La actualización no se debe interpretar como un cambio en la clasificación ni aparecerá en el panel de estado de la Búsqueda.
Ten en cuenta que habrá un pequeño experimento de aislamiento, por lo que es posible que algunos usuarios no vean estos cambios de inmediato.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is reducing the visibility of FAQ and How-to rich results in search to create a cleaner search experience.\u003c/p\u003e\n"],["\u003cp\u003eFAQ rich results will primarily be shown for authoritative government and health websites, while other sites may still qualify based on eligibility.\u003c/p\u003e\n"],["\u003cp\u003eHow-to rich results are being removed from mobile and will only be shown for desktop users, requiring the structured data to be on the mobile version of the site.\u003c/p\u003e\n"],["\u003cp\u003eThese changes will be reflected in Google Search Console reporting, particularly in the performance report and enhancement reports.\u003c/p\u003e\n"],["\u003cp\u003eThis update is not a ranking change and will be rolling out globally over the next week.\u003c/p\u003e\n"]]],["Google is modifying rich results in search. FAQ rich results will now only appear for authoritative government and health websites. How-to rich results are now deprecated on desktop, and no longer shown. Search Console will reflect these changes, impacting the How-to search appearance and enhancement reports. Support for How-to in the Search Console API will be removed in 180 days. The FAQ and how-to reports will be removed in 30 days. These changes are global and rolling out within a week.\n"],null,["# Changes to HowTo and FAQ rich results\n\nTuesday, August 8, 2023\n| **Update on September 14, 2023** : Continuing our efforts to simplify Google's search results, we're extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated. \n|\n| This change will be visible in the metrics for the [How-to search appearance in the performance report](https://support.google.com/webmasters/answer/7576553#zippy=%2Csearch-appearance), and in the number of impressions reported in the [How-to enhancement reports](https://support.google.com/webmasters/answer/7552505). Since How-to results no longer appear in Google Search, we will be dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days. To allow time for adjusting your API calls, support for How-to in the Search Console API will be removed in 180 days.\n\n\nTo provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results.\nIn particular, we're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices.\nThis change should finish rolling out globally within the next week.\n\nOverview of the changes\n-----------------------\n\n\nFor site owners, these changes primarily affect the use of [FAQ](/search/docs/appearance/structured-data/faqpage) and [How-To](/search/docs/appearance/structured-data/how-to) structured data.\n\n\nGoing forward, [FAQ](/search/docs/appearance/structured-data/faqpage) (from `FAQPage` structured data) rich results will only be shown for well-known, authoritative government and health websites.\nFor all other sites, this rich result will no longer be shown regularly.\nSites may automatically be considered for this treatment depending on their eligibility.\n\n\nWhile you can drop this structured data from your site, there's no need to proactively remove it.\nStructured data that's not being used does not cause problems for Search, but also has no visible effects in Google Search.\n\n\n[How-To](/search/docs/appearance/structured-data/how-to) (from `HowTo` structured data) rich results will only be shown for desktop users, and not for users on mobile devices.\nNote that with mobile indexing, Google indexes the mobile version of a website as the basis for indexing: to have How-To rich results shown on desktop, the mobile version of your website must include the appropriate markup.\n\nChanges in Search Console reporting\n-----------------------------------\n\n\nFor both of these items, you may also notice this change in the Search Console reporting for your website.\nIn particular, this will be visible in the metrics shown for FAQ and How-To [search appearances in the performance report](https://support.google.com/webmasters/answer/7576553#zippy=%2Csearch-appearance), and in the number of impressions reported in the appropriate [enhancement reports](https://support.google.com/webmasters/answer/7552505).\nThis change does not affect the number of items reported in the enhancement reports.\nThe search appearances, and the reports, will remain in Search Console for the time being.\n\n\nThis update is rolling out globally, in all languages and countries, over the course of the next week.\nThis should not be considered a ranking change and won't be listed in the Search status dashboard.\nNote that there will be a small holdback experiment, so some users may not see these changes right away.\n\n\nShould you have any questions, feel free to drop by our [Search Central help community](https://goo.gle/sc-forum), or ping us on [social media](https://twitter.com/googlesearchc).\n\n\nPosted by [John Mueller](/search/blog/authors/john-mueller), Search Advocate, Google Switzerland"]]
