Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Quinta-feira, 27 de maio de 2021
O Google I/O é nosso festival anual
para desenvolvedores e, neste ano, ele foi totalmente virtual. Mas, assim como em qualquer evento virtual ou presencial,
vimos muita coisa em três dias. Para não ficar de fora, veja esta lista de notícias
e comunicados relacionados à Pesquisa que podem ser do seu interesse.
A palestra de abertura discutiu
como o Google procura ser útil nos momentos mais importantes. Sundar anunciou um
novo marco do desenvolvimento
de produtos chamado Multitask Unified Models (MUM), que se baseia em arquiteturas de IA
abertas para superar desafios complexos de informação. O MUM pode fazer treinamento cruzado em vários idiomas
e tarefas para entender melhor as informações. Os avanços nessa área nos ajudarão a entender
melhor as consultas e as páginas da Web. Essas mudanças ainda não foram publicadas, e não será necessário
fazer atualizações no seu site para isso. Outros recursos da Pesquisa que estão chegando incluem
Google Lens, AR in Search
e About this Result.
Para SEOs e desenvolvedores, o vídeo Novidades
na Pesquisa é um bom ponto de partida. Nele, você conhecerá duas novas marcações do schema.org disponíveis para
conteúdo em vídeo. A marcação Clip já está disponível
para qualquer site com vídeos, e a SeekToAction está na versão Beta. Essas marcações podem permitir que o Google exiba momentos
importantes dos seus vídeos na Pesquisa.
Durante um dos encontros, o Google anunciou o recurso "Follow"
no Chrome Canary nos EUA. É um recurso experimental criado para que as pessoas
sigam os sites de interesse delas, de grandes editores a pequenos blogs locais, tocando
no botão "Follow" (Seguir) no Chrome. Esse encontro abordou o engajamento do público e o recurso de seguir sites
de editores na Web. Houve uma discussão sobre o recurso que o Google vem desenvolvendo
nessa área com a comunidade de desenvolvedores e editores da Web.
Também realizamos várias sessões sobre as Core Web Vitals:
O encontro foi virtual, mas houve oportunidades de interagir com outros SEOs durante o evento. Havia
uma área da Pesquisa no domo da Web na I/O Adventure. Além disso, realizamos demonstrações e reuniões
sobre SEO técnico, e foi ótimo ver pessoas do mundo todo comparecerem às sessões
de networking e de perguntas e respostas apresentadas por Martin Splitt.
Postado por Terry Ednacot,
gerente do Programa de Relações da Pesquisa
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle I/O 2021 introduced MUM, a new AI milestone for solving complex search queries by understanding information across languages and tasks.\u003c/p\u003e\n"],["\u003cp\u003eNew schema markups for videos, \u003ccode\u003eClip\u003c/code\u003e and \u003ccode\u003eSeekToAction\u003c/code\u003e, were announced to highlight key moments in search results.\u003c/p\u003e\n"],["\u003cp\u003ePage experience will be a ranking factor for desktop search results, with resources like a technical session and announcements to aid developers.\u003c/p\u003e\n"],["\u003cp\u003eAn experimental "Follow" feature in Chrome Canary (US) enables users to follow websites, fostering audience engagement.\u003c/p\u003e\n"],["\u003cp\u003eCore Web Vitals were a central focus with sessions on new developments, business impact, and an "Ask Me Anything" format.\u003c/p\u003e\n"]]],["Google I/O 2021 featured Search-related updates, including the introduction of Multitask Unified Models (MUM) for complex information understanding. New schema markups, `Clip` and `SeekToAction`, enhance video key moments in Search. The Page Experience update is coming to desktop results. A \"Follow\" feature in Chrome Canary allows users to follow websites. Several sessions focused on Core Web Vitals. Also, the event facilitated networking among SEO professionals.\n"],null,["# Search at Google I/O 2021\n\nThursday, May 27, 2021\n\n\n[Google I/O](https://events.google.com/io/) is our annual developer\nfestival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot\nof information was covered over the three-day event. In case you missed it, here is a list of some\nSearch-related news and announcements that might be of interest to you.\n\n\nThe [keynote](https://www.youtube.com/watch?v=XFFrahd05OM) covered how\nGoogle aims to be helpful in moments that matter. Sundar announced a\n[new product\ndevelopment milestone called Multitask Unified Models (MUM)](https://www.blog.google/products/search/introducing-MUM), which builds on open, existing AI\narchitectures to solve complex info challenges. MUM is able to cross-train across many languages\nand tasks to better understand information. Advances in this area will help us better understand\nqueries as well as pages on the web. These changes are not live yet, and you don't need to make\nany updates on your website for this. Other Search features that are next on the horizon include\n[Google Lens](https://lens.google/), [AR in Search](https://arvr.google.com/ar/),\nand [About this Result](https://blog.google/products/search/about-search-results/).\n\n\nFor SEOs and developers, a good place to start is our [What's\nnew in Search](https://www.youtube.com/watch?v=VRmDxNBhzow) video. In this talk, you'll hear about two new schema markups available for\nvideo content. [`Clip` markup](/search/docs/appearance/structured-data/video#clip) is now available to\nany site with videos, and [`SeekToAction`\nmarkup](/search/docs/appearance/structured-data/video#seek) is in beta. These markups can enable Google to display [key\nmoments](/search/docs/appearance/video#key-moments) for your videos in Search. \n\n\nTo help developers prepare for the [upcoming ranking change](/search/blog/2021/04/more-details-page-experience), we hosted a [Page Experience technical session](https://www.youtube.com/watch?v=h00kn5J-F2Q), including an [announcement](https://searchengineland.com/google-page-experience-update-will-come-to-desktop-pages-348723) for how we're using page experience for desktop Google Search results.\n\n\nDuring one of the meetups, Google announced [Follow\non Chrome Canary in the US](https://blog.chromium.org/2021/05/an-experiment-in-helping-users-and-web.html). Follow is an experimental feature designed to allow people to\nfollow the websites they care about, from large publishers to small neighborhood blogs, by tapping\na Follow button in Chrome. This meetup covered audience engagement and following publisher\nwebsites across the web. There was a discussion about the feature Google has been developing in\nthis space with the web publisher and developer community.\n\n\nWe also hosted several sessions about Core Web Vitals:\n\n- [What's new in Web\n Vitals](https://www.youtube.com/watch?v=XxvHY4wC8Co)\n- [Business impact of Core\n Web Vitals](https://www.youtube.com/watch?v=nPmAE0YjGK0)\n- [Ask Me Anything session](https://www.youtube.com/watch?v=HWm6WNkHs90)\n\n\nTo learn more about how to create more modern content on the web, check out\n[Immersive storytelling on\nthe web](https://www.youtube.com/watch?v=eNTPwBZXqW0).\n\n\nAlthough virtual, there were opportunities to mingle with other SEOs during the event. There was\na Search area in the Web dome on I/O Adventure. In addition, we also hosted Technical SEO show\nand tells and meetups, and it was nice to see people from all over the world attend these networking\nand Q\\&A sessions hosted by Martin Splitt.\n\n\nPosted by [Terry Ednacot](https://twitter.com/terryednacot),\nSearch Relations Program Manager"]]
