Kini, kami hadir di LinkedIn: Untuk mendapatkan berita dan referensi dari Google Penelusuran tentang cara membuat situs Anda dapat ditemukan, ikuti kami di LinkedIn.
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Simpan dan kategorikan konten berdasarkan preferensi Anda.
Kamis, 27 Mei 2021
Google I/O adalah festival developer
tahunan kami, dan tahun ini akan diadakan secara virtual. Seperti acara yang lain, yang diadakan secara virtual atau tatap muka, banyak
sekali informasi yang disampaikan dalam acara yang berjalan selama tiga hari ini. Jika Anda melewatkannya, berikut daftar
pengumuman dan berita terkait Penelusuran yang mungkin menarik bagi Anda.
Keynote membahas bagaimana
Google ingin membantu dalam berbagai situasi penting. Sundar mengumumkan
pencapaian pengembangan
produk baru yang bernama Multitask Unified Models (MUM), yang mem-build arsitektur AI
yang sudah ada dan bersifat open source, untuk mengatasi tantangan informasi yang rumit. MUM dapat menjalani latihan silang untuk mempelajari berbagai bahasa
dan tugas demi memahami informasi dengan lebih baik. Kemajuan di area ini akan membantu kita memahami
kueri serta halaman di web dengan lebih baik. Perubahan tersebut belum diterapkan secara publik, jadi Anda tidak perlu membuat
pembaruan apa pun di situs Anda untuk hal ini. Fitur Penelusuran lain yang akan dibahas meliputi
Google Lens, AR in Search,
dan About this Result.
Untuk SEO dan developer, referensi pertama yang bagus untuk dipelajari adalah video Yang
baru di Penelusuran. Dalam pembahasan ini, Anda akan mendengar tentang dua markup skema baru yang tersedia untuk
konten video. Markup Clip kini tersedia untuk
situs apa pun yang memiliki video, sedangkan markup
SeekToAction masih dalam versi beta. Markup tersebut dapat memungkinkan Google menampilkan momen
penting dalam video Anda di Penelusuran.
Dalam salah satu pertemuan, Google mengumumkan fitur Ikuti
di Chrome Canary di AS. Ikuti adalah fitur eksperimental yang dirancang untuk memungkinkan pengguna
mengikuti situs yang mereka minati, mulai dari situs penayang besar sampai blog lokal kecil, dengan mengetuk
tombol Ikuti di Chrome. Pertemuan ini membahas engagement audiens dan mengikuti situs
penayang di seluruh web. Di ruang ini, ada diskusi tentang fitur yang dikembangkan Google bersama
komunitas developer dan penayang web.
Kami juga menyelenggarakan beberapa sesi tentang Data Web Inti:
Untuk mempelajari lebih lanjut cara membuat konten yang lebih modern di web, lihat
Penceritaan imersif di
web.
Meskipun acara ini virtual, Anda berkesempatan untuk berbaur dengan SEO lain selama acara berlangsung. Ada
area Penelusuran di kubah Web dalam Petualangan I/O. Kami juga menyelenggarakan pertemuan dan bincang-bincang serta acara
SEO Teknis. Selain itu, kami senang dapat melihat para peserta dari seluruh dunia menghadiri sesi tanya jawab
dan membentuk jaringan yang diselenggarakan oleh Martin Splitt.
Diposting oleh Terry Ednacot,
Search Relations Program Manager
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle I/O 2021 introduced MUM, a new AI milestone for solving complex search queries by understanding information across languages and tasks.\u003c/p\u003e\n"],["\u003cp\u003eNew schema markups for videos, \u003ccode\u003eClip\u003c/code\u003e and \u003ccode\u003eSeekToAction\u003c/code\u003e, were announced to highlight key moments in search results.\u003c/p\u003e\n"],["\u003cp\u003ePage experience will be a ranking factor for desktop search results, with resources like a technical session and announcements to aid developers.\u003c/p\u003e\n"],["\u003cp\u003eAn experimental "Follow" feature in Chrome Canary (US) enables users to follow websites, fostering audience engagement.\u003c/p\u003e\n"],["\u003cp\u003eCore Web Vitals were a central focus with sessions on new developments, business impact, and an "Ask Me Anything" format.\u003c/p\u003e\n"]]],["Google I/O 2021 featured Search-related updates, including the introduction of Multitask Unified Models (MUM) for complex information understanding. New schema markups, `Clip` and `SeekToAction`, enhance video key moments in Search. The Page Experience update is coming to desktop results. A \"Follow\" feature in Chrome Canary allows users to follow websites. Several sessions focused on Core Web Vitals. Also, the event facilitated networking among SEO professionals.\n"],null,["# Search at Google I/O 2021\n\nThursday, May 27, 2021\n\n\n[Google I/O](https://events.google.com/io/) is our annual developer\nfestival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot\nof information was covered over the three-day event. In case you missed it, here is a list of some\nSearch-related news and announcements that might be of interest to you.\n\n\nThe [keynote](https://www.youtube.com/watch?v=XFFrahd05OM) covered how\nGoogle aims to be helpful in moments that matter. Sundar announced a\n[new product\ndevelopment milestone called Multitask Unified Models (MUM)](https://www.blog.google/products/search/introducing-MUM), which builds on open, existing AI\narchitectures to solve complex info challenges. MUM is able to cross-train across many languages\nand tasks to better understand information. Advances in this area will help us better understand\nqueries as well as pages on the web. These changes are not live yet, and you don't need to make\nany updates on your website for this. Other Search features that are next on the horizon include\n[Google Lens](https://lens.google/), [AR in Search](https://arvr.google.com/ar/),\nand [About this Result](https://blog.google/products/search/about-search-results/).\n\n\nFor SEOs and developers, a good place to start is our [What's\nnew in Search](https://www.youtube.com/watch?v=VRmDxNBhzow) video. In this talk, you'll hear about two new schema markups available for\nvideo content. [`Clip` markup](/search/docs/appearance/structured-data/video#clip) is now available to\nany site with videos, and [`SeekToAction`\nmarkup](/search/docs/appearance/structured-data/video#seek) is in beta. These markups can enable Google to display [key\nmoments](/search/docs/appearance/video#key-moments) for your videos in Search. \n\n\nTo help developers prepare for the [upcoming ranking change](/search/blog/2021/04/more-details-page-experience), we hosted a [Page Experience technical session](https://www.youtube.com/watch?v=h00kn5J-F2Q), including an [announcement](https://searchengineland.com/google-page-experience-update-will-come-to-desktop-pages-348723) for how we're using page experience for desktop Google Search results.\n\n\nDuring one of the meetups, Google announced [Follow\non Chrome Canary in the US](https://blog.chromium.org/2021/05/an-experiment-in-helping-users-and-web.html). Follow is an experimental feature designed to allow people to\nfollow the websites they care about, from large publishers to small neighborhood blogs, by tapping\na Follow button in Chrome. This meetup covered audience engagement and following publisher\nwebsites across the web. There was a discussion about the feature Google has been developing in\nthis space with the web publisher and developer community.\n\n\nWe also hosted several sessions about Core Web Vitals:\n\n- [What's new in Web\n Vitals](https://www.youtube.com/watch?v=XxvHY4wC8Co)\n- [Business impact of Core\n Web Vitals](https://www.youtube.com/watch?v=nPmAE0YjGK0)\n- [Ask Me Anything session](https://www.youtube.com/watch?v=HWm6WNkHs90)\n\n\nTo learn more about how to create more modern content on the web, check out\n[Immersive storytelling on\nthe web](https://www.youtube.com/watch?v=eNTPwBZXqW0).\n\n\nAlthough virtual, there were opportunities to mingle with other SEOs during the event. There was\na Search area in the Web dome on I/O Adventure. In addition, we also hosted Technical SEO show\nand tells and meetups, and it was nice to see people from all over the world attend these networking\nand Q\\&A sessions hosted by Martin Splitt.\n\n\nPosted by [Terry Ednacot](https://twitter.com/terryednacot),\nSearch Relations Program Manager"]]
