리뷰 리치 결과로 보강된 검색결과는 제품이나 서비스를 검색할 때 매우 유용할 수 있습니다(경우에 따라 검색결과와 함께 표시되는 평점 또는 '별점').
검색결과를 더 유용하고 의미 있게 만들기 위해 이제 리치 결과의 리뷰에 알고리즘 업데이트를 도입합니다. 이에 따라 사이트 소유자가 잘못되거나 오해의 소지가 있다고 신고한 일부 구현 문제도 해결됩니다.
리뷰가 도움이 되는 스키마 유형에 집중
기술적으로는 모든 스키마 유형에 리뷰 마크업을 연결할 수 있지만 많은 스키마 유형이 별점 리뷰를 표시하더라도 사용자에게 그다지 큰 이익이 되지 않습니다. 이번 변경을 통해 Google은 검색에서 리뷰 리치 결과를 트리거할 수 있는 스키마 유형의 풀을 제한합니다. 특히 다음 유형과 각 하위 유형의 경우에만 리뷰를 표시합니다.
'자체 제공'으로 간주될 수 있는 리뷰는 사용자에게 도움이 되지 않습니다. A 업체에 관한 리뷰가 자체 마크업에서 직접 또는 삽입된 서드 파티 위젯을 통해 A 업체의 웹사이트에 배치되면 이를 '자체 제공'된 리뷰라고 합니다. 이러한 이유로 이번 변경을 통해 Google은 리뷰 대상 업체가 리뷰 자체를 제어한다면 스키마 유형 LocalBusiness 및 Organization과 이들의 하위 유형의 경우 더 이상 리뷰 리치 결과를 표시하지 않습니다.
2019년 9월 18일에 업데이트됨:
더 자세히 설명하자면 이전에는 비즈니스나 조직 등의 업체가 자사에 관한 리뷰의 마크업을 자사 홈페이지나 다른 페이지에 추가할 수 있었으며 이에 따라 페이지의 리뷰 스니펫이 표시되는 경우가 많았습니다. 마크업은 업체에서 직접 추가하거나 서드 파티 위젯을 사용해 삽입될 수 있었습니다.
이러한 리뷰는 업체에서 자사 비즈니스나 조직에 관한 마크업을 자사 페이지에 추가하기로 선택하기 때문에 '자체 제공'으로 간주됩니다.
비즈니스 및 조직(LocalBusiness 및 Organization 스키마 유형)의 자체 제공 리뷰는 더 이상 표시되지 않습니다. 예를 들어 리뷰가 자체 제공으로 간주되는 경우 사용자가 비즈니스를 어떻게 리뷰했는지에 대한 리치 리뷰 스니펫이 더 이상 표시되지 않습니다.
이 문서에 나열된 다른 스키마 유형의 경우에는 리뷰가 허용되고 표시됩니다. 예를 들어 요리 사이트에서 방문자 리뷰를 요약하기 위해 레시피에 마크업을 사용할 수 있습니다. 그러면 레시피가 검색결과에 표시될 때 Google에서 이러한 리치 리뷰 마크업을 포함합니다.
FAQ
내 비즈니스 리뷰를 표시하기 위해 서드 파티 위젯을 사용하고 있다면 어떻게 되나요?
Google 검색에서 이러한 페이지의 리뷰 스니펫을 표시하지 않습니다. 서드 파티 위젯 삽입은 리뷰 연결 프로세스 제어로 간주됩니다.
LocalBusiness 또는 Organization에서 자체 제공 리뷰를 삭제해야 하나요?
아니요. 삭제할 필요는 없습니다. 다만 Google 검색에서 이러한 페이지의 리뷰 스니펫을 더 이상 표시하지 않습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is limiting the schema types eligible for review rich results to enhance their relevance and address misleading implementations.\u003c/p\u003e\n"],["\u003cp\u003eSelf-serving reviews are no longer displayed for LocalBusiness and Organization schema types to ensure authenticity and user trust.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003ename\u003c/code\u003e property is now a requirement when implementing review structured data to provide clarity on the reviewed item.\u003c/p\u003e\n"],["\u003cp\u003eGoogle recommends reviewing the updated developer documentation for detailed information on review rich result guidelines and best practices.\u003c/p\u003e\n"]]],["Google's algorithm now limits review rich results to specific schema types, including Book, Course, and Product, aiming for more meaningful user experiences. Self-serving reviews, where businesses review themselves on their own sites, are no longer displayed for LocalBusiness and Organization schema types. The `name` property is now required for review items. Third-party widgets are considered self-serving if a business is embedding reviews about themself. These changes do not require content removal but apply to `Review` and `AggregateRating`.\n"],null,["# Making Review Rich Results more helpful\n\nMonday, September 16, 2019\n\n\nSearch results that are enhanced by review rich results can be extremely helpful when searching\nfor products or services (the scores and/or \"stars\" you sometimes see alongside search results).\n\n\nTo make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in\nrich results. This also addresses some of the invalid or misleading implementations site owners\nhave flagged to us.\n\nFocus on schema types that lend themselves to reviews\n-----------------------------------------------------\n\n\nWhile, technically, you can attach review markup to any schema type, for many types displaying\nstar reviews does not add much value for the user. With this change, we're limiting the pool of\nschema types that can potentially trigger review rich results in search. Specifically, we'll\nonly display reviews with those types (and their respective subtypes):\n\n- [schema.org/Book](https://schema.org/Book)\n- [schema.org/Course](https://schema.org/Course)\n- [schema.org/CreativeWorkSeason](https://schema.org/CreativeWorkSeason)\n- [schema.org/CreativeWorkSeries](https://schema.org/CreativeWorkSeries)\n- [schema.org/Episode](https://schema.org/Episode)\n- [schema.org/Event](https://schema.org/Event)\n- [schema.org/Game](https://schema.org/Game)\n- [schema.org/HowTo](https://schema.org/HowTo)\n- [schema.org/LocalBusiness](https://schema.org/LocalBusiness)\n- [schema.org/MediaObject](https://schema.org/MediaObject)\n- [schema.org/Movie](https://schema.org/Movie)\n- [schema.org/MusicPlaylist](https://schema.org/MusicPlaylist)\n- [schema.org/MusicRecording](https://schema.org/MusicRecording)\n- [schema.org/Organization](https://schema.org/Organization)\n- [schema.org/Product](https://schema.org/Product)\n- [schema.org/Recipe](https://schema.org/Recipe)\n- [schema.org/SoftwareApplication](https://schema.org/SoftwareApplication)\n\nSelf-serving reviews aren't allowed for `LocalBusiness` and `Organization`\n--------------------------------------------------------------------------\n\n\nReviews that can be perceived as \"self-serving\" aren't in the best interest of users. We call\nreviews \"self-serving\" when a review about entity A is placed on the website of entity A\n- either directly in their markup or via an embedded third-party widget. That's why, with this\nchange, we're not going to display review rich results anymore for the schema types\n[`LocalBusiness`](https://schema.org/LocalBusiness) and\n[`Organization`](https://schema.org/Organization) (and\ntheir subtypes) in cases when the\nentity being reviewed controls the reviews themselves.\n\nUpdated on September 18, 2019:\n------------------------------\n\n\nTo explain more, in the past, an entity like a business or an organization could add review\nmarkup about themselves to their home page or another page and often cause a review snippet to\nshow\nfor that page. That markup could have been added directly by the entity or embedded through the\nuse\nof a third-party widget.\n\n\nWe consider this \"self-serving\" because the entity itself has chosen to add the markup to its own\npages, about its own business or organization.\n\n\nSelf-serving reviews are no longer displayed for businesses and organizations (the\n`LocalBusiness` and `Organization` schema types). For example, we will no\nlonger display rich review snippets for how people have reviewed a business, if those reviews are\nconsidered self-serving.\n\n\nReviews are allowed and displayed for other schema types listed in the\n[documentation](/search/docs/appearance/structured-data/review-snippet). For example, a\ncooking site might use markup for recipes to summarize its visitor reviews. In turn, we might\ninclude this rich review markup for when those recipes appear in search.\n\nFAQ\n---\n\n### What if I'm using a third-party widget to display reviews about my\nbusiness?\n\n\nGoogle Search won't display review snippets for those pages. Embedding a third-party\nwidget is\nseen as controlling the process of linking reviews. \n\n### Do I need to remove self-serving reviews from `LocalBusiness` or\n`Organization`?\n\n\nNo, you don't need to remove them. Google Search just won't display review snippets for\nthose pages anymore. \n\n### Will I get a manual action for having self-serving reviews on my site?\n\n\nYou won't get a manual action just for this. However, we recommend making sure that your\n[structured data matches our\nguidelines](/search/docs/appearance/structured-data/sd-policies). \n\n### Does this update affect my Business Profile?\n\n\nNo, your Business Profile is not affected as this update only relates to organic Search. \n\n### Will sites that gather reviews about other organizations be affected?\n\n\nNo, that's unchanged. Sites that gather reviews can show up with review snippets (for\ntheir\nreviews of other organizations) in search results. \n\n### Does this update apply to `AggregateRating` too?\n\n\nYes. It applies to `Review` and `AggregateRating`. \n\n### How do I report if a self-serving review is still appearing in search\nresults?\n\n\nWe're considering creating a special form for this, if needed. We're slowly rolling out\nthis\nchange, so you may still see some cases of review stars where they shouldn't be.\n\nAdd the `name` of the item that's being reviewed\n------------------------------------------------\n\n\nWith this update, the `name ` property is now required, so you'll want\nto make sure that you specify the `name` of the item that's being\nreviewed.\n\n\nThis update will help deliver a much more meaningful review experience for users, while requiring\nlittle to no changes on the part of most site owners. You can find all those updates documented in\n[our developer documentation](/search/docs/appearance/structured-data/review-snippet). If\nyou have any questions, you can come to our\n[webmaster forums](https://support.google.com/webmasters/community)!\n\n\nPosted by Yuxin Cao, Software Engineer and Sven Naumann, Trust and Safety Search"]]
