我們發現有許多網站成功轉換，並對搜尋排名和流量造成小幅影響。Wayfair 大型零售網站 SEO 行銷總監 Brian Wood 表示：「我們已成功將 Wayfair.com 遷移至 HTTPS，對 Google 排名或 Google 自然搜尋流量沒有多少影響。很高興在此宣布，所有 Wayfair 網站現在都採用完整的 HTTPS 技術。」CNET 是大型科技新聞網站，一樣也有類似的經驗：CNET 技術工程部副總裁 John Sherwood 表示，「我們在上個月成功將 CNET.com 遷移至 HTTPS。從那時起，我們的 Google 排名或 Google 自然搜尋流量沒有任何變化。」
如果網站含有廣告，網站擁有者在遷移大量網站時，也應密切監控大型網站遷移時的廣告成效和收益。過去 3 年來，透過 HTTPS 放送的 Google 廣告流量比例大幅提升。來自 Google 來源的所有廣告一律支援 HTTPS，包括 AdWords、AdSense 或 DoubleClick Ad Exchange；直接銷售的廣告 (例如透過 DoubleClick for Publishers 放送的廣告) 仍須設計為支援 HTTPS。這表示遷移至 HTTPS 之後，來自 Google 來源的廣告在網站上的顯示不會有任何變化。許多發布者在成功完成 HTTPS 轉換作業後都發現了這種情況。Washington Post 的程式輔助廣告總監 Jason Tollestrup 表示，「轉換至 SSL 對 ADX 收益沒有任何實質影響。」
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["\u003cp\u003eMore than half of pages loaded by Chrome desktop users are via HTTPS, and Google expects this to increase.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is working to ensure HTTPS migration is easy, provides business benefits, and maintains search ranking.\u003c/p\u003e\n"],["\u003cp\u003eSites like Wayfair and CNET have successfully transitioned to HTTPS with no negative impact on search ranking or traffic.\u003c/p\u003e\n"],["\u003cp\u003eGoogle ads already support HTTPS, so site owners shouldn't see ad revenue changes after migrating.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is actively working towards a web that's secure by default and encourages sites to plan their HTTPS migration.\u003c/p\u003e\n"]]],["Google reports increasing HTTPS usage, with over half of Chrome desktop page loads and two-thirds of time spent being secure. They emphasize transitioning to HTTPS is easier and beneficial, offering improved performance and features like service workers and web push. Sites are encouraged to migrate, with resources provided to ensure smooth search ranking transitions. Google-sourced ads fully support HTTPS. Successful migrations by Wayfair, CNET, and the Washington Post have shown no negative impact on rankings, traffic, or ad revenue.\n"],null,[]]
