Stay organized with collections
Save and categorize content based on your preferences.
Tuesday, November 18, 2014
Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking
at a page where the text was too small, the links were tiny, and you had to scroll sideways to see
all the content? This usually happens when the website has not been optimized to be viewed on a
mobile phone.
This can be a frustrating experience for our mobile searchers. Starting today, to make it easier
for people to find the information that they're looking for, we're adding a "mobile-friendly"
label to our mobile search results.
This change will be rolling out globally over the next few weeks. A page is eligible for the
"mobile-friendly" label if it meets the following criteria as detected by Googlebot:
Avoids software that is not common on mobile devices, like Flash
Uses text that is readable without zooming
Sizes content to the screen so users don't have to scroll horizontally or zoom
Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:
Read our updated documentation on our
Webmasters Mobile Guide
on how to create and improve your mobile site
See the
Mobile usability report
in Google Webmaster Tools, which highlights major mobile usability issues across your entire
site, not just one page
Check our
how-to guide for third-party software
like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management
System) to use a mobile-friendly template
The tools and documentation above are currently available in English. They will be available in
additional languages within the next few weeks.
We see these labels as a first step in helping mobile users to have a better mobile web
experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
If you have any questions or want to help others make mobile-friendly sites, visit our
Webmaster Help Forum.
We hope to see many more mobile-friendly websites in the future. Let's make the web better for all
users!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is adding a "mobile-friendly" label to mobile search results to help users easily identify websites optimized for mobile devices.\u003c/p\u003e\n"],["\u003cp\u003eWebsites are considered mobile-friendly if they avoid uncommon software, use readable text, size content appropriately, and have well-spaced links.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can use Google's Mobile-Friendly Test, Webmasters Mobile Guide, and Mobile Usability report to improve their sites for mobile users.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is experimenting with using mobile-friendliness as a ranking signal, indicating its growing importance for search visibility.\u003c/p\u003e\n"]]],["Google is introducing a \"mobile-friendly\" label for mobile search results, rolling out globally. Pages earn this label by avoiding uncommon mobile software (like Flash), having readable text without zooming, sizing content to fit screens, and spacing links for easy tapping. Website owners can use the Mobile-Friendly Test, Webmasters Mobile Guide, Mobile usability report, and guides for third-party software to optimize their pages. Google is also testing the use of these criteria as a ranking signal.\n"],null,["# Helping users find mobile-friendly pages\n\nTuesday, November 18, 2014\n\n\nHave you ever tapped on a Google Search result on your mobile phone, only to find yourself looking\nat a page where the text was too small, the links were tiny, and you had to scroll sideways to see\nall the content? This usually happens when the website has not been optimized to be viewed on a\nmobile phone.\n\n\nThis can be a frustrating experience for our mobile searchers. Starting today, to make it easier\nfor people to find the information that they're looking for, we're adding a \"mobile-friendly\"\nlabel to our mobile search results.\n\n\nThis change will be rolling out globally over the next few weeks. A page is eligible for the\n\"mobile-friendly\" label if it meets the following criteria as detected by Googlebot:\n\n- Avoids software that is not common on mobile devices, like Flash\n- Uses text that is readable without zooming\n- Sizes content to the screen so users don't have to scroll horizontally or zoom\n- Places links far enough apart so that the correct one can be easily tapped\n\nIf you want to make sure that your page meets the mobile-friendly criteria:\n\n- Check your pages with the [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly)\n- Read our updated documentation on our [Webmasters Mobile Guide](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) on how to create and improve your mobile site\n- See the [Mobile usability report](https://search.google.com/search-console/mobile-usability) in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page\n- Check our [how-to guide for third-party software](/search/mobile-sites/website-software) like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template\n\n\nThe tools and documentation above are currently available in English. They will be available in\nadditional languages within the next few weeks.\n\n\nWe see these labels as a first step in helping mobile users to have a better mobile web\nexperience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.\n\n\nIf you have any questions or want to help others make mobile-friendly sites, visit our\n[Webmaster Help Forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:crawling_indexing_ranking)).\nWe hope to see many more mobile-friendly websites in the future. Let's make the web better for all\nusers!\n\n\nPosted by\n[Ryoichi Imaizumi](https://plus.google.com/+RyoichiImaizumi/posts)\nand\n[Doantam Phan](https://plus.google.com/+DoantamPhan/posts),\nGoogle Mobile Search"]]
