[[["わかりやすい","easyToUnderstand","thumb-up"],["問題の解決に役立った","solvedMyProblem","thumb-up"],["その他","otherUp","thumb-up"]],[["必要な情報がない","missingTheInformationINeed","thumb-down"],["複雑すぎる / 手順が多すぎる","tooComplicatedTooManySteps","thumb-down"],["最新ではない","outOfDate","thumb-down"],["翻訳に関する問題","translationIssue","thumb-down"],["サンプル / コードに問題がある","samplesCodeIssue","thumb-down"],["その他","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is limiting the schema types eligible for review rich results to enhance their relevance and address misleading implementations.\u003c/p\u003e\n"],["\u003cp\u003eSelf-serving reviews are no longer displayed for LocalBusiness and Organization schema types to ensure authenticity and user trust.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003ename\u003c/code\u003e property is now a requirement when implementing review structured data to provide clarity on the reviewed item.\u003c/p\u003e\n"],["\u003cp\u003eGoogle recommends reviewing the updated developer documentation for detailed information on review rich result guidelines and best practices.\u003c/p\u003e\n"]]],["Google's algorithm now limits review rich results to specific schema types, including Book, Course, and Product, aiming for more meaningful user experiences. Self-serving reviews, where businesses review themselves on their own sites, are no longer displayed for LocalBusiness and Organization schema types. The `name` property is now required for review items. Third-party widgets are considered self-serving if a business is embedding reviews about themself. These changes do not require content removal but apply to `Review` and `AggregateRating`.\n"],null,["# Making Review Rich Results more helpful\n\nMonday, September 16, 2019\n\n\nSearch results that are enhanced by review rich results can be extremely helpful when searching\nfor products or services (the scores and/or \"stars\" you sometimes see alongside search results).\n\n\nTo make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in\nrich results. This also addresses some of the invalid or misleading implementations site owners\nhave flagged to us.\n\nFocus on schema types that lend themselves to reviews\n-----------------------------------------------------\n\n\nWhile, technically, you can attach review markup to any schema type, for many types displaying\nstar reviews does not add much value for the user. With this change, we're limiting the pool of\nschema types that can potentially trigger review rich results in search. Specifically, we'll\nonly display reviews with those types (and their respective subtypes):\n\n- [schema.org/Book](https://schema.org/Book)\n- [schema.org/Course](https://schema.org/Course)\n- [schema.org/CreativeWorkSeason](https://schema.org/CreativeWorkSeason)\n- [schema.org/CreativeWorkSeries](https://schema.org/CreativeWorkSeries)\n- [schema.org/Episode](https://schema.org/Episode)\n- [schema.org/Event](https://schema.org/Event)\n- [schema.org/Game](https://schema.org/Game)\n- [schema.org/HowTo](https://schema.org/HowTo)\n- [schema.org/LocalBusiness](https://schema.org/LocalBusiness)\n- [schema.org/MediaObject](https://schema.org/MediaObject)\n- [schema.org/Movie](https://schema.org/Movie)\n- [schema.org/MusicPlaylist](https://schema.org/MusicPlaylist)\n- [schema.org/MusicRecording](https://schema.org/MusicRecording)\n- [schema.org/Organization](https://schema.org/Organization)\n- [schema.org/Product](https://schema.org/Product)\n- [schema.org/Recipe](https://schema.org/Recipe)\n- [schema.org/SoftwareApplication](https://schema.org/SoftwareApplication)\n\nSelf-serving reviews aren't allowed for `LocalBusiness` and `Organization`\n--------------------------------------------------------------------------\n\n\nReviews that can be perceived as \"self-serving\" aren't in the best interest of users. We call\nreviews \"self-serving\" when a review about entity A is placed on the website of entity A\n- either directly in their markup or via an embedded third-party widget. That's why, with this\nchange, we're not going to display review rich results anymore for the schema types\n[`LocalBusiness`](https://schema.org/LocalBusiness) and\n[`Organization`](https://schema.org/Organization) (and\ntheir subtypes) in cases when the\nentity being reviewed controls the reviews themselves.\n\nUpdated on September 18, 2019:\n------------------------------\n\n\nTo explain more, in the past, an entity like a business or an organization could add review\nmarkup about themselves to their home page or another page and often cause a review snippet to\nshow\nfor that page. That markup could have been added directly by the entity or embedded through the\nuse\nof a third-party widget.\n\n\nWe consider this \"self-serving\" because the entity itself has chosen to add the markup to its own\npages, about its own business or organization.\n\n\nSelf-serving reviews are no longer displayed for businesses and organizations (the\n`LocalBusiness` and `Organization` schema types). For example, we will no\nlonger display rich review snippets for how people have reviewed a business, if those reviews are\nconsidered self-serving.\n\n\nReviews are allowed and displayed for other schema types listed in the\n[documentation](/search/docs/appearance/structured-data/review-snippet). For example, a\ncooking site might use markup for recipes to summarize its visitor reviews. In turn, we might\ninclude this rich review markup for when those recipes appear in search.\n\nFAQ\n---\n\n### What if I'm using a third-party widget to display reviews about my\nbusiness?\n\n\nGoogle Search won't display review snippets for those pages. Embedding a third-party\nwidget is\nseen as controlling the process of linking reviews. \n\n### Do I need to remove self-serving reviews from `LocalBusiness` or\n`Organization`?\n\n\nNo, you don't need to remove them. Google Search just won't display review snippets for\nthose pages anymore. \n\n### Will I get a manual action for having self-serving reviews on my site?\n\n\nYou won't get a manual action just for this. However, we recommend making sure that your\n[structured data matches our\nguidelines](/search/docs/appearance/structured-data/sd-policies). \n\n### Does this update affect my Business Profile?\n\n\nNo, your Business Profile is not affected as this update only relates to organic Search. \n\n### Will sites that gather reviews about other organizations be affected?\n\n\nNo, that's unchanged. Sites that gather reviews can show up with review snippets (for\ntheir\nreviews of other organizations) in search results. \n\n### Does this update apply to `AggregateRating` too?\n\n\nYes. It applies to `Review` and `AggregateRating`. \n\n### How do I report if a self-serving review is still appearing in search\nresults?\n\n\nWe're considering creating a special form for this, if needed. We're slowly rolling out\nthis\nchange, so you may still see some cases of review stars where they shouldn't be.\n\nAdd the `name` of the item that's being reviewed\n------------------------------------------------\n\n\nWith this update, the `name ` property is now required, so you'll want\nto make sure that you specify the `name` of the item that's being\nreviewed.\n\n\nThis update will help deliver a much more meaningful review experience for users, while requiring\nlittle to no changes on the part of most site owners. You can find all those updates documented in\n[our developer documentation](/search/docs/appearance/structured-data/review-snippet). If\nyou have any questions, you can come to our\n[webmaster forums](https://support.google.com/webmasters/community)!\n\n\nPosted by Yuxin Cao, Software Engineer and Sven Naumann, Trust and Safety Search"]]
