Kini, kami hadir di LinkedIn: Untuk mendapatkan berita dan referensi dari Google Penelusuran tentang cara membuat situs Anda dapat ditemukan, ikuti kami di LinkedIn.
Menambahkan dukungan markup untuk kebijakan pengembalian tingkat organisasi
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Selasa, 11 Juni 2024
Kebijakan pengembalian adalah faktor utama yang dipertimbangkan oleh pembeli saat membeli produk secara online. Oleh karena itu,
tahun lalu
kami mengaktifkan ekstraksi kebijakan pengembalian data terstruktur untuk setiap produk. Saat ini, kami juga menambahkan dukungan
untuk kebijakan pengembalian di tingkat organisasi.
Artinya, Anda dapat menentukan kebijakan pengembalian umum untuk bisnis Anda, tanpa harus
menentukan kebijakan untuk setiap produk yang Anda jual.
Menambahkan kebijakan pengembalian tingkat organisasi dapat membantu mengurangi ukuran markup data terstruktur
Produk serta mempermudah pengelolaan markup kebijakan pengembalian di satu tempat. Tindakan ini juga dapat membuat kebijakan pengembalian Anda
memenuhi syarat untuk ditampilkan dengan hasil penelusuran tambahan seperti panel info
dan profil merek, selain
hasil penelusuran produk.
Menambahkan kebijakan pengembalian ke data terstruktur organisasi sangat penting jika Anda tidak memiliki akun Merchant Center
dan ingin bisa menyediakan kebijakan pengembalian bagi bisnis Anda. Di Merchant Center, Anda sudah bisa
menyediakan kebijakan pengembalian bagi
bisnis Anda. Jadi, jika Anda memiliki akun Merchant Center, sebaiknya tentukan kebijakan pengembalian di sana.
Menambahkan dukungan untuk kebijakan pengembalian ke Pengujian Hasil Multimedia
Anda dapat menggunakan Pengujian Hasil Multimedia untuk
menguji kebijakan pengembalian yang ditentukan berdasarkan data terstruktur organisasi Anda
dengan mengirimkan URL halaman atau cuplikan kode. Dengan alat ini, Anda dapat mengonfirmasi apakah markup valid atau tidak.
Jika situs Anda adalah bisnis online atau lokal, sebaiknya gunakan salah satu subjenis OnlineStore
atau LocalBusiness dari Organization.
Kami harap dukungan ini memudahkan Anda dalam menambahkan kebijakan pengembalian bagi bisnis Anda, dan memungkinkan kebijakan tersebut ditampilkan
dalam pengalaman Google Shopping. Jika ada pertanyaan atau masalah, hubungi kami menggunakan
Komunitas Pusat Google Penelusuran,
di Twitter, atau di LinkedIn.
Diposting oleh Irina Tuduce, Pascal Fleury, dan Johan Linder, software engineer Google Shopping
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search now supports organization-level return policies in structured data, allowing businesses to define a general return policy instead of individual product policies.\u003c/p\u003e\n"],["\u003cp\u003eThis update simplifies return policy management, reduces structured data markup size, and can make policies eligible to appear in knowledge panels, brand profiles, and product search results.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses without a Merchant Center account can now provide return policies, while those with an account are recommended to define them there.\u003c/p\u003e\n"],["\u003cp\u003eThe Rich Results Test can be used to validate organization-level return policy structured data.\u003c/p\u003e\n"],["\u003cp\u003eOnline and local businesses should utilize the \u003ccode\u003eOnlineStore\u003c/code\u003e or \u003ccode\u003eLocalBusiness\u003c/code\u003e subtypes of \u003ccode\u003eOrganization\u003c/code\u003e for their structured data.\u003c/p\u003e\n"]]],["Structured data support now includes organization-level return policies, allowing businesses to define a general return policy instead of per-product policies. This simplifies management, reduces markup size, and potentially displays return policies in knowledge panels and brand profiles, beyond product search results. Businesses without a Merchant Center account should utilize this method. The Rich Results Test can validate organization return policy markup using URL or code snippets. It's suggested that online or local businesses use `OnlineStore` or `LocalBusiness` schema subtypes.\n"],null,["# Adding markup support for organization-level return policies\n\nTuesday, June 11, 2024\n\n\nA return policy is a major factor considered by shoppers when buying products online, and so\n[last year](/search/docs/appearance/structured-data/merchant-listing#product-with-returns-example)\nwe enabled the extraction of structured data return policies for individual products. Today we're adding support\nfor return policies at the [organization](/search/docs/appearance/structured-data/organization) level\nas well, which means you'll be able to specify a general return policy for your business instead of having to\ndefine one for each individual product you sell.\n\n\nAdding an organization-level return policy can help reduce the size of your [Product](/search/docs/appearance/structured-data/product)\nstructured data markup and make it easier to manage your return policy markup in one place. It can also make your return\npolicies eligible to show with additional search results such as [knowledge panels](https://support.google.com/knowledgepanel/answer/9163198)\nand [brand profiles](https://support.google.com/merchants/answer/14998338), in addition\nto product search results.\n\n\nAdding a return policy to your organization structured data is especially important if you don't have a Merchant Center\naccount and want the ability to provide a return policy for your business. Merchant Center already lets you\nprovide a [return policy](https://support.google.com/merchants/answer/10220642) for\nyour business, so if you have a Merchant Center account we recommend defining your return policy there instead.\n\nAdding support for return policies to the Rich Results Test\n-----------------------------------------------------------\n\n\nYou can test [return policies](/search/docs/appearance/structured-data/organization#example-online-store) defined\nunder your organization structured data using the [Rich Results Test](https://search.google.com/test/rich-results)\nby submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid.\n\n\nIf your site is an online or local business, we recommend using one of the [`OnlineStore`](https://schema.org/OnlineStore),\nor [`LocalBusiness`](https://schema.org/LocalBusiness) subtypes of `Organization`.\n\n\nWe hope this addition makes it easier for you to add return policies for your business, and enable them to be shown\nacross Google shopping experiences. If you have any questions or concerns, reach out to us using the\n[Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)),\non [Twitter](https://twitter.com/googlesearchc), or on [LinkedIn](https://www.linkedin.com/showcase/googlesearchcentral/).\n\nPosted by [Irina Tuduce](/search/blog/authors/irina-tuduce), Pascal Fleury, and Johan Linder, Google Shopping software engineers"]]
