Kini, kami hadir di LinkedIn: Untuk mendapatkan berita dan referensi dari Google Penelusuran tentang cara membuat situs Anda dapat ditemukan, ikuti kami di LinkedIn.
Menarik minat pembeli dengan halaman promo di Google Penelusuran
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Rabu, 21 Juli 2021
Optimalkan carousel promo Google Penelusuran dengan membuat halaman promo untuk lebih banyak
acara penjualan dan mengikuti praktik terbaik berikut.
Buat halaman promo untuk semua acara Anda
Kini, jumlah sesi belanja di Google telah mencapai lebih dari satu miliar setiap harinya, serta ada peningkatan minat
yang sangat besar untuk kueri promo Black Friday dan Cyber Monday di Google selama musim liburan.
Sejak tahun lalu, kami telah berupaya untuk terus memperbaiki dan meningkatkan carousel promo, memperluas penggunaannya
ke acara penjualan populer lainnya seperti promo Hari Buruh dan Hari Pahlawan.
Untuk mengoptimalkan carousel promo, buat halaman untuk setiap acara penjualan Anda.
Saat ini, carousel promo hanya tersedia untuk Amerika Serikat serta dapat digunakan untuk acara penjualan terbatas.
Buat halaman khusus untuk Black Friday dan Cyber Monday
Gunakan kembali URL yang sama setiap tahun
Buat halaman Anda lebih awal sehingga Google dapat mengindeksnya
Ikuti praktik terbaik SEO standar
Buat link ke halaman diskon dari halaman beranda Anda
Sertakan gambar berkualitas tinggi
Berdasarkan pengalaman dari tahun lalu, agar Anda dapat menjangkau pembeli dengan lebih baik melalui
carousel promo, kami sekarang akan merekomendasikan praktik terbaik berikut.
Buat halaman khusus untuk setiap acara promosi.
Sebaiknya buat halaman promo untuk semua acara promosi khusus, bukan hanya
Black Friday dan Cyber Monday.
Sertakan deskripsi acara di judul halaman, misalnya "Promo Black Friday 2021".
Judul halaman sering kali disertakan ke dalam teks yang ditampilkan di carousel promo.
Sertakan gambar yang relevan dengan promo.
Sertakan gambar yang terlihat jelas untuk membantu pembeli memahami penawaran Anda. Misalnya,
tampilkan produk yang sedang promo atau sertakan teks banner yang menyoroti diskon atau penawaran spesial.
Meskipun Google umumnya tidak menyarankan penggunaan teks banner dalam gambar, teks dalam gambar dapat berguna
untuk halaman promo. Semua teks dalam gambar harus tercermin dalam konten tekstual pada halaman
dan dalam
atribut teks alternatif yang sesuai.
Untuk meminimalkan pemangkasan di carousel promo, sebaiknya gunakan rasio lebar tinggi
gambar dalam rentang 4:3 sampai 3:4.
Masukkan teks yang mendeskripsikan acara di konten halaman.
Hal ini dapat membantu Google mengidentifikasi halaman dengan benar sehingga dianggap relevan dengan promo tertentu.
Jika Anda mengungkapkan detail promo pada hari berlangsungnya acara,
sertakan informasi umum tentang acara tersebut terlebih dahulu agar Google dapat memahami bahwa
halaman tersebut relevan, lalu
minta Google untuk meng-crawl ulang halaman Anda
setelah diperbarui guna meningkatkan kemungkinan konten baru diindeks secara tepat waktu.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is expanding the deals carousel to more sales events beyond Black Friday and Cyber Monday to help businesses reach more shoppers.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated pages for all promotional events, including relevant images and event descriptions in the title and page content.\u003c/p\u003e\n"],["\u003cp\u003eTo ensure timely indexing, create pages early, follow SEO best practices, and request recrawling after updating content for day-of-event reveals.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing for the deals carousel can enhance visibility on Google Search during sales events, alongside registering promotions in Google Merchant Center for broader reach.\u003c/p\u003e\n"]]],["To maximize the Google Search deals carousel, create dedicated pages for each sales event, not just major ones like Black Friday and Cyber Monday. Include the event name in the page title and add a relevant, high-quality image (4:3 to 3:4 aspect ratio). Populate the page with text describing the event, and update it as necessary. You can ask Google to recrawl updated pages. Additionally, register promotions in Google Merchant Center to increase visibility.\n"],null,["# Engage shoppers with deal pages in Google Search\n\nWednesday, July 21, 2021\n\n\nGet the most out of the Google Search deals carousel by creating deals pages for more\nsales events and following these best practices.\n\nCreate deals pages for all of your events\n-----------------------------------------\n\n\nThere are now over a billion shopping sessions on Google everyday and there is a massive rise\nin interest for Black Friday and Cyber Monday deal queries on Google during the holiday season.\n\n\nSince last year, we've continued to refine and improve the deals carousel, expanding its use to\nother popular sales events such as Labor Day and Memorial Day sales.\n\n\nTo get the most out of the deals carousel, create pages for each of your sales events.\nThe deals carousel is currently limited to the US and operational for limited sales events.\n\nFollow these best practices for deals pages\n-------------------------------------------\n\n\nLast year we shared\n[best practices for Black Friday and Cyber Monday pages](/search/blog/2020/10/best-practices-black-friday).\nThis advice included:\n\n- Create dedicated pages for Black Friday and Cyber Monday\n- Reuse the same URL each year\n- Create your pages early so that Google can index them\n- Follow standard SEO best practices\n- Link to the sale page from your home page\n- Include a high quality image\n\n\nBased on experiences from last year, in order for you to better reach shoppers through\nthe deals carousel, we now recommend the following best practices.\n\n- **Create a dedicated page for each promotional event.** We encourage you to create deals pages for all special promotional events, not just Black Friday and Cyber Monday.\n- **Include the event description in the page title,** such as \"Black Friday 2021 Deals\". The page title is often incorporated into the text shown in the deals carousel.\n- **Include an image relevant to the sale.** Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. While Google generally discourages banner text in images, text in images can help on deals pages. Any text in an image should be reflected in the textual content on the page and in an [appropriate alt text attribute](/search/docs/appearance/google-images#use-descriptive-alt-text). To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.\n- **Put text describing the event in the page contents.** This can help Google correctly identify the page as relevant to a specific sale.\n- **If you reveal sales details on the day of the event,** include general information about the event in advance so Google can understand that the page is relevant, and then [ask Google to recrawl your page](/search/docs/crawling-indexing/ask-google-to-recrawl) after it is updated to increase the likelihood that your updated content gets indexed in time.\n\n\nIn addition to creating deals pages, you may also wish to\n[register your promotions in Google Merchant Center](https://support.google.com/merchants/answer/7322214)\nto help surface your deals across more surfaces on Google.\nFor more details about the deals carousel, check out our help center announcement on\n[Making it easier to get your best deals on Google](https://blog.google/products/shopping/making-it-easier-to-find-deals).\n\n\nIf you have any questions, check in with the experts in the\n[Help forum](https://support.google.com/webmasters/go/community)\nor drop us a comment on [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Relations"]]
