最近幾個月來,我們特別致力於協助使用者在 Google 搜尋結果中尋找優質網站。例如「Panda」演算法的更新提高了許多優質網站的排名,因此正在閱讀本文的讀者大多都可以不必擔心。但是,對於可能受到 Panda 影響的網站,我們還是希望能提供額外說明,讓您瞭解 Google 透過那些方式搜尋優質網站。
我們的建議是,發布者應持續努力在網站上提供最佳的使用者體驗,不要把過多精力放在研究 Google 目前的排名演算法或瞭解相關信號。某些發布者過於重視我們先前對 Panda 演算法所做的更新,我們今年預計推出近 500 項搜尋改善措施,但 Panda 只是其中一環。事實上,自 Panda 推出以來,我們已針對排名演算法進行數十項額外調整,某些網站卻誤以為自身排名的變化與 Panda 有關。搜尋可說是一門複雜且不斷變化的藝術與科學,因此與其把心力放在瞭解特定演算法的調整作業,不如專注於為使用者提供最佳體驗。
我們會繼續努力開發其他演算法的疊代更新,以協助經營優質網站的網站管理員從 Google 搜尋獲得更多流量。在改善網站成效時,與其著眼於對單一特定演算法進行調整,我們建議您像我們一樣以宏觀的角度問自己同樣的問題。這樣一來,您的網站長期下來就更有機會獲得較高的排名。別忘了,如果您有任何意見,歡迎透過網站管理員論壇與我們聯絡。我們會繼續關注論壇中的會話串,並將網站資訊傳給搜尋品質團隊,同時也會努力開發排名演算法的未來疊代更新。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["Google's focus is on providing high-quality search results by reducing the ranking of low-quality content through algorithm updates like Panda."],["Publishers should prioritize delivering the best possible user experience instead of focusing on specific Google ranking algorithms or signals."],["Google assesses website quality by considering factors such as content trustworthiness, expertise, originality, and comprehensiveness, as well as user experience aspects like ads and errors."],["Websites can improve their rankings by removing low-quality content, merging or improving shallow pages, and focusing on creating high-quality, user-centric content."],["Google encourages webmasters to focus on long-term site quality and user experience rather than short-term algorithm optimization."]]],["Google is focusing on surfacing high-quality websites in search results and has updated its algorithm, including the \"Panda\" change, to achieve this. Site owners should focus on user experience and content quality, not specific algorithm tweaks. They recommend assessing content through a series of quality-focused questions, removing or improving low-quality content, and avoiding content created solely to rank well. Google also provides a page for tracking core updates and encourages feedback through their Webmaster Forum.\n"]]