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Monday, June 07, 2010
Today we're releasing a feature to help you discover if your site serves undesirable
soft or crypto404s. A soft 404 occurs
when a webserver responds with a 200 OKHTTP response code
for a page that doesn't exist rather than the appropriate 404 Not Found.
Soft 404s can limit a site's crawl coverage by search engines because these duplicate
URLs may be crawled instead of pages with unique content.
The web is infinite, but the time search engines spend crawling your site is limited. Properly
reporting non-existent pages with a 404 or 410 response code can improve
the crawl coverage of your site's best content. Additionally, soft 404s can
potentially be confusing for your site's visitors as described in our past blog post,
Farewell to soft 404 pages.
You can find the new soft 404 reporting feature under the Crawl errors section in
Webmaster Tools.
Here's a list of steps to correct soft 404 errors to help both Google and your users:
Check whether you have soft 404 errors listed in Webmaster Tools
For the soft 404 errors, determine whether the URL:
Contains the correct content and properly returns a 200 response (not actually a
soft 404)
Should 301 redirect to a more accurate URL
Doesn't exist and should return a 404 or 410 response
Confirm that you've configured the proper HTTP Response by using
Fetch as Googlebot
in Webmaster Tools
If you now return 404 errors, you may want to customize your 404 page to aid
your users. Our
custom 404 widget
can help.
We hope that you're now better enabled to find and correct soft 404 errors on your
site. If you have feedback or questions about the new soft 404 error reporting
feature or any other Webmaster Tools feature, please share your thoughts with us in the
Webmaster Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Soft 404 errors occur when a web server responds with a `200 OK` status for a non-existent page, hindering search engine crawling and user experience."],["Google has released a new feature within Webmaster Tools to help site owners identify and address soft 404 errors."],["Site owners should check Webmaster Tools for soft 404 errors and either ensure content correctness, implement redirects, or return proper 404/410 responses."],["Utilizing \"Fetch as Googlebot\" and potentially customizing 404 pages can further improve site health and user experience."]]],["The new feature in Webmaster Tools identifies `soft 404` errors, where a server incorrectly returns a `200 OK` code for non-existent pages. To correct these, users should check for listed `soft 404`s, determine if URLs should have a `200`, `301` redirect, or `404`/`410` response, and confirm the HTTP response code with Fetch as Googlebot. Customizing the `404` page is suggested. This improves crawl coverage and user experience.\n"]]
