บทความนี้จะบอกวิธีสร้างหน้าแดชบอร์ดการตรวจสอบสำหรับการเข้าชมจาก Search ใน Data Studio แม้ว่า Search Console จะมีแผนภูมิและตัวกรองที่พร้อมใช้งานในตัว แต่ Data Studio ช่วยให้คุณสามารถปรับแต่งแผนภูมิของตนเอง รวมถึงดูแผนภูมิเหล่านั้นควบคู่กับข้อมูลอื่นๆ เช่น Google Ads, Analytics, YouTube, BigQuery เป็นต้น หากพลาดบทความก่อนหน้าในซีรีส์นี้ คุณสามารถอ่านได้ที่การเชื่อมต่อ Search Console กับ Data Studio
ก่อนที่เราจะเจาะลึกเรื่องหน้าแดชบอร์ด เรามีข่าวดีสำหรับผู้ใช้ Data Studio ตั้งแต่วันนี้เป็นต้นไป เครื่องมือเชื่อมต่อ Search Console จะรวมข้อมูลสำหรับการเข้าชมใน Discover และ Google News ซึ่งคล้ายกับข้อมูลที่เพิ่มเมื่อเร็วๆ นี้ไปยัง API
ตามที่ได้กล่าวไว้ โพสต์นี้จะมีเทมเพลตในการตรวจสอบประสิทธิภาพของ Google Search ในส่วนนี้ เราจะกล่าวถึงวิธีการนำข้อมูลจาก Search ไปใช้ใน Data Studio รวมถึงฟังก์ชันการทำงานและข้อมูลที่หน้าแดชบอร์ดแสดง ตลอดจนเหตุผลสำหรับการตัดสินใจเกี่ยวกับการออกแบบบางอย่าง
ตั้งค่าเครื่องมือเชื่อมต่อ Search Console
ลงชื่อเข้าใช้ Data Studio สร้างแหล่งข้อมูล Search Console และเลือกตารางการแสดงผล URL ซึ่งมีข้อมูลสำหรับเว็บ รูปภาพ วิดีโอ ข่าว Discover และ Google News ในระดับ URL
พารามิเตอร์พร็อพเพอร์ตี้ที่คุณเลือกที่นี่จะเป็นค่าเริ่มต้นในรายงาน แต่คุณจะมีสิทธิ์เข้าถึงพารามิเตอร์อื่นๆ ผ่านทางตัวกรอง ซึ่งจะมีข้อมูลเพิ่มเติมอยู่ในโพสต์นี้ สำหรับรายละเอียดเกี่ยวกับข้อมูล ให้ไปที่หน้าความช่วยเหลือเกี่ยวกับรายงานประสิทธิภาพ
เราไม่ได้รวมข้อมูล Google Analytics ไว้ในรายงานนี้ แต่อาจเป็นประโยชน์หากจะแสดงแผนภูมิที่แสดงจำนวน Conversion ที่เว็บไซต์ได้รับจาก Google Search ที่เกิดขึ้นเอง ดูวิธีเชื่อมต่อ Google Analytics กับ Data Studio วิธีนี้จะช่วยแสดงข้อมูลที่สมบูรณ์
[[["เข้าใจง่าย","easyToUnderstand","thumb-up"],["แก้ปัญหาของฉันได้","solvedMyProblem","thumb-up"],["อื่นๆ","otherUp","thumb-up"]],[["ไม่มีข้อมูลที่ฉันต้องการ","missingTheInformationINeed","thumb-down"],["ซับซ้อนเกินไป/มีหลายขั้นตอนมากเกินไป","tooComplicatedTooManySteps","thumb-down"],["ล้าสมัย","outOfDate","thumb-down"],["ปัญหาเกี่ยวกับการแปล","translationIssue","thumb-down"],["ตัวอย่าง/ปัญหาเกี่ยวกับโค้ด","samplesCodeIssue","thumb-down"],["อื่นๆ","otherDown","thumb-down"]],[],[[["\u003cp\u003eThis article explains how to build a Data Studio dashboard to monitor website search traffic, including clicks, CTR, and performance by page, country, device, and search type.\u003c/p\u003e\n"],["\u003cp\u003eThe provided dashboard template allows users to connect their own Search Console data for analysis and visualization.\u003c/p\u003e\n"],["\u003cp\u003eThe dashboard focuses on monitoring performance, enabling users to quickly identify and address changes in search traffic patterns.\u003c/p\u003e\n"],["\u003cp\u003eData Studio's Search Console connector now includes Discover and Google News traffic data, enhancing the scope of analysis.\u003c/p\u003e\n"],["\u003cp\u003eThe article also offers tips on making the dashboard mobile-friendly and shortening URL strings for improved readability.\u003c/p\u003e\n"]]],["This article details creating a Google Search traffic monitoring dashboard in Data Studio. It explains how to use a provided template to track Search Console data, including web, image, video, news, Discover, and Google News traffic. Key actions include setting up a Search Console connector, using filters (page, type, country, device), and analyzing clicks and click-through rates (CTR) over time via line charts. It also emphasizes mobile-friendly design and URL shortening tips. The core function of this dashboard is to monitor performance for quick issue detection.\n"],null,["# Monitoring Search traffic (and more!) with Data Studio\n\nWednesday, March 30, 2022\n\n\nThis article shows how to create a monitoring dashboard for your Search traffic on Data Studio. While Search Console provides\nout-of-the-box charts and filtering capabilities, Data Studio allows you to customize your own charts and view them side\nby side with other data, such as Google Ads, Analytics, YouTube, BigQuery, and others. If you missed our previous article\nin this series, check it out at [Connecting Search Console to Data Studio](/search/blog/2022/03/connecting-data-studio).\n\n\nBefore we dive into dashboarding, we have some good news for Data Studio users: *as of today, the Search Console connector includes\ndata for Discover and Google News traffic, similar to the data [recently\nadded](/search/blog/2021/10/search-analytics-discover-gnews) to the API*.\n\n\nIn today's post, we're sharing a dashboard for you to use with your own data; it makes it easy to toggle between different Search Console properties,\ndata types, devices, and more. You can link your own data to\n[this template](https://datastudio.google.com/reporting/7300a2df-97a2-408a-b10c-43acd2270fe6/page/6zXD/preview) to monitor\nyour site's Google Search traffic.\n\n\nKeep reading to learn more about the dashboard.\n\nHow and why you should use a dashboard\n--------------------------------------\n\n\nWhen you build a dashboard, you should always start by defining its purpose,\nand the majority of cases can be classified as one of three options:\n\n- **Monitoring performance**. Quickly discover a change in the data, for example monitoring URL clicks and click-through rate (CTR) for important pages on your site.\n- **Data exploration**. Uncover insights from data, for example analyzing search performance patterns across different countries, devices, or website sections.\n- **Informing the world**. Publishing interesting trends and patterns, for example sharing aggregate data segmented by industry.\n\n\nToday we'll discuss a monitoring performance dashboard, which should help you find out issues as they happen. Usually, this kind\nof dashboard uses simple visualizations such as line or bar charts, and tables --- those are quick to interpret. Then, if an issue\nis discovered, the SEO or analyst can proceed to a deeper data exploration (this will be covered in the next post).\n\nSearch traffic monitoring dashboard\n-----------------------------------\n\nAs mentioned, this post provides [a template](https://datastudio.google.com/reporting/7300a2df-97a2-408a-b10c-43acd2270fe6/page/6zXD/preview) to monitor Google Search performance. In this section, we discuss how to get your Search data into Data Studio, what functionality and data the dashboard provides, and why we made some of the design decisions.\n\n### Set up a Search Console connector\n\nSign in to [Data Studio](https://datastudio.google.com/), create a [Search Console data source](https://support.google.com/datastudio/answer/7314895), and choose the **URL Impression** table, which includes data for web, image, video, news, discover, and googleNews on a URL level basis. The **Property Parameter** you choose here will be the default one in your report, but you'll have access to the others through a filter, more about it later in the post. To learn more about the data visit the [Performance report help pages](https://support.google.com/webmasters/topic/9384513).\n\n\n### Control the data using filters and dates\n\n\nThe header of the report includes several options for you to filter the data in the charts:\n\n1. Use the [data control](https://support.google.com/datastudio/answer/7415591) to change between the Search Console properties you have access to.\n2. Choose the date range you'd like to see in the report. By default you'll see the last 28 days compared to the previous 28 days.\n3. Create filters to drill down on your data:\n - **Page** . Use this to include or exclude one or more pages from your website. Tip: you can [use regular expressions](/search/blog/2021/06/regex-negative-match) similar to the way you use it in Search Console.\n - **Type**. Use this to choose among the different data types (including Discover and Google News). You can only choose one at a time.\n - **Country**. Use this to include or exclude one or more countries.\n - **Device**. Use this to choose one or more device categories.\n\n\n### Monitor clicks and CTR over time\n\n\nA line chart is the most effective visualization to show how metrics change over time. In this case, we chose to look at both\nClicks and Site CTR. In the line chart image, weekends and weekdays have very different patterns (one of the reasons it's\nimportant to always use a multiple of 7 in your line charts date range) --- *keep your eyes on days that break that pattern!*\n\n\nNote that this image is for a website that is work oriented, hence the traffic is high on weekdays and low on weekends.\nIt might look very different for your site.\n\n\nWe have not included Google Analytics data in this report, but it might be interesting to include a chart showing how many conversions the\nwebsite got from organic Google Search. Learn how to [connect\nGoogle Analytics](https://support.google.com/datastudio/answer/6370352) to Data Studio; this would help closing the loop.\n\n### Drill down into specific URLs (or website sections)\n\n\nWhen you analyze trends and patterns, charts will be more helpful to you, but if you want to go deeper, it's more effective to analyze particular\nURLs (or groups of them) using a table. For example:\n\n- Use the page filter to include only specific sections of your website.\n- Use the country filter to check how different pages perform in countries you care about.\n- Use the type filter to analyze URL-level performance for each of the data types.\n\n\nBonus tips\n----------\n\n### Tip #1: Make your dashboard mobile-friendly\n\n\nMost dashboards don't need to be mobile friendly as people use them on their computer. But a monitoring dashboard can be often\nused while commuting to work, so it might be important for it to be mobile-friendly.\n\n\nIn order to create a good mobile experience for a monitoring dashboard, set \"Display mode\" to \"Fit to width\" (found under\n[report and page layout](https://support.google.com/datastudio/answer/7355651)) --- this will adjust the\ndashboard width to the screen size. If you choose this option, make sure to check how the report looks on different screen sizes.\n\n### Tip #2: Shorten URL strings\n\n\nIf your report includes a single domain with no subdomains, you might consider removing the domain name from your report\nto make the tables less cluttered. For example, if you're building a report for `example.com/cool-dashboards/search`,\nyou'd see only `/cool-dashboards/search`. To do so, you can create a\n[calculated field](https://support.google.com/datastudio/answer/6299685) to remove the domain name\nfrom the URL using a regular expression. For example, for a `.com` domain name you\ncould use the following expression: \n\n```scdoc\nREGEXP_EXTRACT(Landing Page, \".*\\\\.com/(.*)$\")\n```\n\nNext: An advanced chart for optimizing your Search efforts\n----------------------------------------------------------\n\n\nIn the next post, [Optimizing website performance with a Search Console bubble chart](/search/blog/2022/04/performance-optimization-bubble-chart), we'll discuss an advanced chart that may help you understand where to focus your attention when it comes to\noptimizing your Search efforts.\n\n\nAs always, let us know if you have any questions through the [Google\nSearch Central Community](https://support.google.com/webmasters/threads?thread_filter=(category:search_console)) or the [Data\nStudio Community](https://support.google.com/datastudio/threads?thread_filter=(category:connect_to_data)). Also, if you're on Twitter, make sure to [follow us](https://twitter.com/googlesearchc);\nwe'll announce future posts over there.\n\n\n*Happy dashboarding!*\n\nPosted by [Daniel Waisberg](https://www.danielwaisberg.com), Search Advocate"]]
