지난해 경험에 기반하여 특가 캐러셀을 통해 쇼핑객에게 더 효과적으로 도달하려면 이제 다음 권장사항을 따르는 것이 좋습니다.
각 프로모션 이벤트 전용 페이지를 만듭니다.
블랙 프라이데이와 사이버 먼데이뿐만 아니라 모든 특별 프로모션 이벤트의 특가 페이지를 만드는 것이 좋습니다.
'블랙 프라이데이 2021 특가'와 같이 페이지 제목에 이벤트 설명을 포함합니다.
페이지 제목은 특가 캐러셀에 표시되는 텍스트에 통합되는 경우가 많습니다.
판매와 관련된 이미지를 포함합니다.
쇼핑객이 혜택을 알 수 있는 눈에 잘 띄는 이미지를 포함합니다. 예를 들어 할인 중인 제품을 표시하거나 특별 이벤트나 할인을 강조표시하는 배너 텍스트를 포함합니다.
Google은 일반적으로 이미지의 배너 텍스트를 권장하지 않지만 이미지의 텍스트는 특가 페이지에는 유용할 수 있습니다. 이미지의 텍스트는 페이지의 텍스트 콘텐츠와 적절한 대체 텍스트 속성에 반영되어야 합니다.
특가 캐러셀에서 잘림을 최소화하려면 이미지의 가로세로 비율이 4:3~3:4 범위에 있는 것이 좋습니다.
이벤트를 설명하는 텍스트를 페이지 콘텐츠에 배치합니다.
이렇게 하면 Google에서 특정 판매와 관련된 페이지를 올바르게 식별할 수 있습니다.
이벤트 당일에 판매 세부정보를 공개한다면 Google에서 페이지가 관련성이 있음을 파악할 수 있도록 이벤트에 관한 일반 정보를 미리 포함합니다. 그런 다음 페이지가 업데이트된 후 Google에 페이지의 재크롤링을 요청하여 업데이트된 콘텐츠의 색인이 제때 생성될 가능성을 높입니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is expanding the deals carousel to more sales events beyond Black Friday and Cyber Monday to help businesses reach more shoppers.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated pages for all promotional events, including relevant images and event descriptions in the title and page content.\u003c/p\u003e\n"],["\u003cp\u003eTo ensure timely indexing, create pages early, follow SEO best practices, and request recrawling after updating content for day-of-event reveals.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing for the deals carousel can enhance visibility on Google Search during sales events, alongside registering promotions in Google Merchant Center for broader reach.\u003c/p\u003e\n"]]],["To maximize the Google Search deals carousel, create dedicated pages for each sales event, not just major ones like Black Friday and Cyber Monday. Include the event name in the page title and add a relevant, high-quality image (4:3 to 3:4 aspect ratio). Populate the page with text describing the event, and update it as necessary. You can ask Google to recrawl updated pages. Additionally, register promotions in Google Merchant Center to increase visibility.\n"],null,["# Engage shoppers with deal pages in Google Search\n\nWednesday, July 21, 2021\n\n\nGet the most out of the Google Search deals carousel by creating deals pages for more\nsales events and following these best practices.\n\nCreate deals pages for all of your events\n-----------------------------------------\n\n\nThere are now over a billion shopping sessions on Google everyday and there is a massive rise\nin interest for Black Friday and Cyber Monday deal queries on Google during the holiday season.\n\n\nSince last year, we've continued to refine and improve the deals carousel, expanding its use to\nother popular sales events such as Labor Day and Memorial Day sales.\n\n\nTo get the most out of the deals carousel, create pages for each of your sales events.\nThe deals carousel is currently limited to the US and operational for limited sales events.\n\nFollow these best practices for deals pages\n-------------------------------------------\n\n\nLast year we shared\n[best practices for Black Friday and Cyber Monday pages](/search/blog/2020/10/best-practices-black-friday).\nThis advice included:\n\n- Create dedicated pages for Black Friday and Cyber Monday\n- Reuse the same URL each year\n- Create your pages early so that Google can index them\n- Follow standard SEO best practices\n- Link to the sale page from your home page\n- Include a high quality image\n\n\nBased on experiences from last year, in order for you to better reach shoppers through\nthe deals carousel, we now recommend the following best practices.\n\n- **Create a dedicated page for each promotional event.** We encourage you to create deals pages for all special promotional events, not just Black Friday and Cyber Monday.\n- **Include the event description in the page title,** such as \"Black Friday 2021 Deals\". The page title is often incorporated into the text shown in the deals carousel.\n- **Include an image relevant to the sale.** Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. While Google generally discourages banner text in images, text in images can help on deals pages. Any text in an image should be reflected in the textual content on the page and in an [appropriate alt text attribute](/search/docs/appearance/google-images#use-descriptive-alt-text). To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.\n- **Put text describing the event in the page contents.** This can help Google correctly identify the page as relevant to a specific sale.\n- **If you reveal sales details on the day of the event,** include general information about the event in advance so Google can understand that the page is relevant, and then [ask Google to recrawl your page](/search/docs/crawling-indexing/ask-google-to-recrawl) after it is updated to increase the likelihood that your updated content gets indexed in time.\n\n\nIn addition to creating deals pages, you may also wish to\n[register your promotions in Google Merchant Center](https://support.google.com/merchants/answer/7322214)\nto help surface your deals across more surfaces on Google.\nFor more details about the deals carousel, check out our help center announcement on\n[Making it easier to get your best deals on Google](https://blog.google/products/shopping/making-it-easier-to-find-deals).\n\n\nIf you have any questions, check in with the experts in the\n[Help forum](https://support.google.com/webmasters/go/community)\nor drop us a comment on [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Relations"]]
