ActiveViewCpm
|
Average cost of viewable impressions (ActiveViewImpressions).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
| Type | Money |
| Display Name | Active View avg. CPM |
| XML Attribute | activeViewAvgCPM |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
ActiveViewCtr
|
How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Active View viewable CTR |
| XML Attribute | activeViewViewableCTR |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
ActiveViewImpressions
|
How often your ad has become viewable on a Display Network site.
| Type | Long |
| Display Name | Active View viewable impressions |
| XML Attribute | activeViewViewableImpressions |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
AdGroupId
|
The ID of the AdGroup.
| Type | Long |
| Display Name | Ad group ID |
| XML Attribute | adGroupID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
AdGroupName
|
The name of the AdGroup.
| Type | String |
| Display Name | Ad group |
| XML Attribute | adGroup |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
AverageCost
|
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
| Type | Money |
| Display Name | Avg. Cost |
| XML Attribute | avgCost |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
AverageCpc
|
The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
| Type | Money |
| Display Name | Avg. CPC |
| XML Attribute | avgCPC |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
AverageCpe
|
The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Avg. CPE |
| XML Attribute | avgCPE |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
| Type | Money |
| Display Name | Avg. CPM |
| XML Attribute | avgCPM |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
AverageCpv
|
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Avg. CPV |
| XML Attribute | avgCPV |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
BidModifier
|
The bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Bid adj. |
| XML Attribute | bidAdj |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
CampaignId
|
The ID of the Campaign.
| Type | Long |
| Display Name | Campaign ID |
| XML Attribute | campaignID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
CampaignName
|
The name of the Campaign.
| Type | String |
| Display Name | Campaign |
| XML Attribute | campaign |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
Clicks
|
The number of clicks.
| Type | Long |
| Display Name | Clicks |
| XML Attribute | clicks |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
| Type | Money |
| Display Name | Cost |
| XML Attribute | cost |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | CTR |
| XML Attribute | ctr |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Date
|
The date formatted as yyyy-MM-dd.
| Type | Date |
| Display Name | Day |
| XML Attribute | day |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | True |
|
EngagementRate
|
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Engagement rate |
| XML Attribute | engagementRate |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Engagements
|
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
| Type | Long |
| Display Name | Engagements |
| XML Attribute | engagements |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Id
|
ID of the main object of this row.
| Type | Long |
| Display Name | Criterion ID |
| XML Attribute | criterionID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | True |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
| Type | Long |
| Display Name | Impressions |
| XML Attribute | impressions |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
InteractionRate
|
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Interaction Rate |
| XML Attribute | interactionRate |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
Interactions
|
The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.
| Type | Long |
| Display Name | Interactions |
| XML Attribute | interactions |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
InteractionTypes
|
The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.
| Type | EnumSet |
| Display Name | Interaction Types |
| XML Attribute | interactionTypes |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
VideoViewRate
|
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | View rate |
| XML Attribute | viewRate |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
VideoViews
|
The number of times your video ads were viewed.
| Type | Long |
| Display Name | Views |
| XML Attribute | views |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | True |
|
