AccountCurrencyCode
|
The currency of the Customer account.
| Type | String |
| Display Name | Currency |
| XML Attribute | currency |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
AccountDescriptiveName
|
The descriptive name of the Customer account.
| Type | String |
| Display Name | Account |
| XML Attribute | account |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
AccountTimeZone
|
Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.
| Type | String |
| Display Name | Time zone |
| XML Attribute | timeZone |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
AdGroupId
|
The ID of the AdGroup.
| Type | Long |
| Display Name | Ad group ID |
| XML Attribute | adGroupID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
AdGroupName
|
The name of the AdGroup.
| Type | String |
| Display Name | Ad group |
| XML Attribute | adGroup |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
AdGroupStatus
|
Status of the ad group.
| Type | AdGroupStatus |
| Display Name | Ad group state |
| XML Attribute | adGroupState |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
AdNetworkType1
|
First level network type.
| Type | AdNetworkType1 |
| Display Name | Network |
| XML Attribute | network |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Search Network |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AdNetworkType2
|
Second level network type (includes search partners).
| Type | AdNetworkType2 |
| Display Name | Network (with search partners) |
| XML Attribute | networkWithSearchPartners |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Google search |
SEARCH_PARTNERS | Search partners |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
CampaignId
|
The ID of the Campaign.
| Type | Long |
| Display Name | Campaign ID |
| XML Attribute | campaignID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CampaignName
|
The name of the Campaign.
| Type | String |
| Display Name | Campaign |
| XML Attribute | campaign |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CampaignStatus
|
The status of the Campaign.
| Type | CampaignStatus |
| Display Name | Campaign state |
| XML Attribute | campaignState |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
ConversionTrackerId
|
ID of the conversion tracker.
| Type | Long |
| Display Name | Free click type |
| XML Attribute | freeClickType |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
CreativeConversionRate
|
The number of clicks that converted divided by your total clicks that can be tracked to a conversion. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
| Type | Double |
| Display Name | Free click rate |
| XML Attribute | freeClickRate |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | False |
|
CreativeConversions
|
The number of clicks that converted within your chosen conversion window. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
| Type | Long |
| Display Name | Free clicks |
| XML Attribute | freeClicks |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | False |
|
CreativeId
|
ID of the ad.
| Type | Long |
| Display Name | Ad ID |
| XML Attribute | adID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CriteriaParameters
|
Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.
| Type | String |
| Display Name | Keyword / Placement |
| XML Attribute | keywordPlacement |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CriteriaTypeName
|
The descriptive name of the CriteriaType.
| Type | String |
| Display Name | Match type |
| XML Attribute | matchType |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CriterionId
|
The Criterion ID.
| Type | Long |
| Display Name | Keyword ID |
| XML Attribute | keywordID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
CustomerDescriptiveName
|
The descriptive name of the Customer.
| Type | String |
| Display Name | Client name |
| XML Attribute | clientName |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
Date
|
The date formatted as yyyy-MM-dd.
| Type | Date |
| Display Name | Day |
| XML Attribute | day |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
DayOfWeek
|
The name of the day of the week, e.g., "Monday".
| Type | DayOfWeek |
| Display Name | Day of week |
| XML Attribute | dayOfWeek |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
Predicate values / display values
MONDAY | Monday |
TUESDAY | Tuesday |
WEDNESDAY | Wednesday |
THURSDAY | Thursday |
FRIDAY | Friday |
SATURDAY | Saturday |
SUNDAY | Sunday |
|
ExternalCustomerId
|
The Customer ID.
| Type | Long |
| Display Name | Customer ID |
| XML Attribute | customerID |
| Behavior | Attribute |
| Filterable | True |
| Supports Zero Impressions | False |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
| Type | Long |
| Display Name | Impressions |
| XML Attribute | impressions |
| Behavior | Metric |
| Filterable | True |
| Supports Zero Impressions | False |
|
Month
|
The first day of the month, formatted as yyyy-MM-dd.
| Type | String |
| Display Name | Month |
| XML Attribute | month |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
Quarter
|
The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
| Type | String |
| Display Name | Quarter |
| XML Attribute | quarter |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
Week
|
The date for the Monday of the week, formatted as yyyy-MM-dd.
| Type | String |
| Display Name | Week |
| XML Attribute | week |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
Year
|
The year, formatted as yyyy.
| Type | Integer |
| Display Name | Year |
| XML Attribute | year |
| Behavior | Segment |
| Filterable | True |
| Supports Zero Impressions | False |
|
