AccountDescriptiveName
|
The descriptive name of the Customer account.
Type | String |
Display Name | Account |
XML Attribute | account |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversionRate
|
AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. rate |
XML Attribute | allConvRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversions
|
Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. |
XML Attribute | allConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversionValue
|
The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. value |
XML Attribute | allConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Amount
|
The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Budget |
XML Attribute | budget |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AssociatedCampaignId
|
The ID of a Campaign associated with the Budget.
Type | Long |
Display Name | Campaign ID |
XML Attribute | campaignID |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
AssociatedCampaignName
|
The name of a Campaign associated with the Budget.
Type | String |
Display Name | Campaign |
XML Attribute | campaign |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
AssociatedCampaignStatus
|
The status of a Campaign associated with the Budget.
Type | CampaignStatus |
Display Name | Campaign state |
XML Attribute | campaignState |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
UNKNOWN | unknown |
|
AverageCost
|
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. Cost |
XML Attribute | avgCost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpc
|
The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPC |
XML Attribute | avgCPC |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpe
|
The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPE |
XML Attribute | avgCPE |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPM |
XML Attribute | avgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpv
|
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPV |
XML Attribute | avgCPV |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AveragePosition
|
Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. position |
XML Attribute | avgPosition |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
BudgetCampaignAssociationStatus
|
The status of the association between the Budget and the associated Campaign.
Type | BudgetCampaignAssociationStatus |
Display Name | Budget usage |
XML Attribute | budgetUsage |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
ENABLED | Enabled |
REMOVED | Removed |
UNKNOWN | unknown |
|
BudgetId
|
The ID of the Budget.
Type | Long |
Display Name | Budget ID |
XML Attribute | budgetID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
BudgetName
|
The name of the Budget.
Type | String |
Display Name | Budget Name |
XML Attribute | budgetName |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
BudgetReferenceCount
|
The number of campaigns actively using the budget.
Type | Integer |
Display Name | # Campaigns |
XML Attribute | campaigns |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
BudgetStatus
|
The status of the Budget.
Type | BudgetStatus |
Display Name | Budget state |
XML Attribute | budgetState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
ENABLED | Enabled |
REMOVED | Removed |
UNKNOWN | unknown |
|
Clicks
|
The number of clicks.
Type | Long |
Display Name | Clicks |
XML Attribute | clicks |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ConversionCategoryName
|
A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".
Type | String |
Display Name | Conversion category |
XML Attribute | conversionCategory |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
RecommendedBudgetEstimatedChangeInWeeklyClicks
RecommendedBudgetEstimatedChangeInWeeklyCost
RecommendedBudgetEstimatedChangeInWeeklyInteractions
RecommendedBudgetEstimatedChangeInWeeklyViews
ValuePerConversion
VideoViewRate
VideoViews
|
ConversionRate
|
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conv. rate |
XML Attribute | convRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Conversions
|
The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conversions |
XML Attribute | conversions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
ConversionTrackerId
|
ID of the conversion tracker.
Type | Long |
Display Name | Conversion Tracker Id |
XML Attribute | conversionTrackerId |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
RecommendedBudgetEstimatedChangeInWeeklyClicks
RecommendedBudgetEstimatedChangeInWeeklyCost
RecommendedBudgetEstimatedChangeInWeeklyInteractions
RecommendedBudgetEstimatedChangeInWeeklyViews
ValuePerConversion
VideoViewRate
VideoViews
|
ConversionTypeName
|
The name of the conversion type. Prevents zero-conversion rows from being returned.
Type | String |
Display Name | Conversion name |
XML Attribute | conversionName |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
RecommendedBudgetEstimatedChangeInWeeklyClicks
RecommendedBudgetEstimatedChangeInWeeklyCost
RecommendedBudgetEstimatedChangeInWeeklyInteractions
RecommendedBudgetEstimatedChangeInWeeklyViews
ValuePerConversion
VideoViewRate
VideoViews
|
ConversionValue
|
The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Total conv. value |
XML Attribute | totalConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost |
XML Attribute | cost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CostPerAllConversion
|
Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / all conv. |
XML Attribute | costAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
CostPerConversion
|
The Cost attributable to conversion-tracked clicks divided by the number of conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / conv. |
XML Attribute | costConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
CrossDeviceConversions
|
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Cross-device conv. |
XML Attribute | crossDeviceConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | CTR |
XML Attribute | ctr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
DeliveryMethod
|
Budget delivery method. Determines the rate at which the budget is spent.
Type | BudgetDeliveryMethod |
Display Name | Delivery method |
XML Attribute | deliveryMethod |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
EngagementRate
|
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Engagement rate |
XML Attribute | engagementRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Engagements
|
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Type | Long |
Display Name | Engagements |
XML Attribute | engagements |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ExternalConversionSource
|
The source of conversion such as website, import from calls.
Type | ExternalConversionSource |
Display Name | Conversion source |
XML Attribute | conversionSource |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Other |
WEBPAGE | Website |
ANALYTICS | Analytics |
UPLOAD | Import from clicks |
AD_CALL_METRICS | Calls from ads |
OFFERS | Offers |
ENGAGEMENT | Engagement ads |
WEBSITE_CALL_METRICS | Calls from website |
STORE_VISITS | Store visits |
ANDROID_IN_APP | Android in-app action |
ANDROID_DOWNLOAD | Android app install (from Google Play) |
IOS_IN_APP | iOS in-app action |
IOS_FIRST_OPEN | iOS app install (first open) |
APP_UNSPECIFIED | Mobile app |
ANDROID_FIRST_OPEN | Android app install (first open) |
UPLOAD_CALLS | Import from calls |
FIREBASE | Firebase |
CLICK_TO_CALL | Phone number clicks |
SALESFORCE | Salesforce.com |
STORE_SALES_CRM | Store sales (data partner) |
STORE_SALES_PAYMENT_NETWORK | Store sales (automated) |
GOOGLE_PLAY | Google Play |
THIRD_PARTY_APP_ANALYTICS | Third-party app analytics |
GOOGLE_ATTRIBUTION | Google Attribution |
STORE_SALES_DIRECT | Store sales (direct upload) |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
RecommendedBudgetEstimatedChangeInWeeklyClicks
RecommendedBudgetEstimatedChangeInWeeklyCost
RecommendedBudgetEstimatedChangeInWeeklyInteractions
RecommendedBudgetEstimatedChangeInWeeklyViews
ValuePerConversion
VideoViewRate
VideoViews
|
ExternalCustomerId
|
The Customer ID.
Type | Long |
Display Name | Customer ID |
XML Attribute | customerID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
HasRecommendedBudget
|
Whether there is a recommended budget for this object.
Type | Enum |
Display Name | Has recommended Budget |
XML Attribute | hasRecommendedBudget |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
Type | Long |
Display Name | Impressions |
XML Attribute | impressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
InteractionRate
|
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Interaction Rate |
XML Attribute | interactionRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Interactions
|
The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.
Type | Long |
Display Name | Interactions |
XML Attribute | interactions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
InteractionTypes
|
The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.
Type | EnumSet |
Display Name | Interaction Types |
XML Attribute | interactionTypes |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
IsBudgetExplicitlyShared
|
Indicates if the budget is a shared budget (true) or specific to the campaign (false).
Type | Enum |
Display Name | Explicitly shared |
XML Attribute | explicitlyShared |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
|
Period
|
Period over which to spend the budget.
Type | BudgetPeriod |
Display Name | Budget period |
XML Attribute | budgetPeriod |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
RecommendedBudgetAmount
|
The recommended budget amount.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Recommended Budget amount |
XML Attribute | recommendedBudgetAmount |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
RecommendedBudgetEstimatedChangeInWeeklyClicks
|
The estimated change in weekly clicks if the recommended budget is applied.
Type | Long |
Display Name | Estimated change in weekly clicks at recommended Budget |
XML Attribute | estimatedChangeInWeeklyClicksAtRecommendedBudget |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
RecommendedBudgetEstimatedChangeInWeeklyCost
|
The estimated change in weekly cost if the recommended budget is applied.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Estimated change in weekly cost at recommended Budget |
XML Attribute | estimatedChangeInWeeklyCostAtRecommendedBudget |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
RecommendedBudgetEstimatedChangeInWeeklyInteractions
|
The estimated change in weekly interactions if the recommended budget is applied.
Type | Long |
Display Name | Estimated change in weekly interactions at recommended Budget |
XML Attribute | estimatedChangeInWeeklyInteractionsAtRecommendedBudget |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
RecommendedBudgetEstimatedChangeInWeeklyViews
|
The estimated change in weekly views if the recommended budget is applied.
Type | Long |
Display Name | Estimated change in weekly views at recommended Budget |
XML Attribute | estimatedChangeInWeeklyViewsAtRecommendedBudget |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
TotalAmount
|
The total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Total Budget amount |
XML Attribute | totalBudgetAmount |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
ValuePerAllConversion
|
The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / all conv. |
XML Attribute | valueAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
ValuePerConversion
|
The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / conv. |
XML Attribute | valueConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
VideoViewRate
|
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | View rate |
XML Attribute | viewRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoViews
|
The number of times your video ads were viewed.
Type | Long |
Display Name | Views |
XML Attribute | views |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ViewThroughConversions
|
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
Type | Long |
Display Name | View-through conv. |
XML Attribute | viewThroughConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|