TargetCpa

  • Target CPA is an automated bid strategy aimed at maximizing conversions within a set cost-per-acquisition.

  • Key fields include target_cpa_micros, representing the average CPA target, and optional bid limits (cpc_bid_ceiling_micros and cpc_bid_floor_micros) applicable to portfolio strategies.

An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Fields

target_cpa_micros

int64

Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

cpc_bid_ceiling_micros

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

cpc_bid_floor_micros

int64

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.